Research

More in Common’s new MRP projects a Reform UK majority if a General Election were held today. Based on polling of more than 16,000 Britons, the model estimates that Reform would take 381 seats – with Labour and the Conservatives fighting for second place.

Our new polling reveals what Britons want for Christmas this year, how this varies by demographics and our Seven Segments, and settles common debates about acceptable gifts!

At a key moment in the peace process, Britain stands out for its unity on Ukraine.  Our new international polling across Britain, France, Germany, Poland and the USA shows strong support for Ukraine, alongside widespread rejection of the proposed peace deal. It also shows how attitudes have shifted since our last cross-country poll in March 2025. Key findings: International public support for Ukraine remains steadfast: Clear majorities across the five countries sympathise with Ukraine, and believe that Ukraine’s defence is important to their own nations – figures that have remained stable over 2025. Across the five countries, majorities reject the proposed peace deal, saying that key elements of the deal are unacceptable and would hand victory to Russia. Britain leads in rejection of the Witkoff deal: Britons and Poles are the most likely countries to say that key elements of the deal are unacceptable. Wider concerns about the US President’s influence on the conflict, with more people across Germany, France, Britain and the US saying he has hindered the peace process than helped it. Even within the United States, fewer than a quarter (22 per cent) believe that Trump sympathises with Ukraine over Russia. And while 53 per cent of Republicans side with Ukraine, only a third (36 per cent) believe Trump does too. Most think that the stakes go far beyond Ukraine: Across all five nations, people believe that if Russia is rewarded with territory, it will embolden further invasions of other European countries. More than two-thirds in every country worry about the prospect of a wider war in Europe in the coming years. Britain is uniquely united on Ukraine: While other countries like Germany are polarised on the conflict, Britain stands out in its unity. Majorities of every voter group stand with Ukraine.

On the eve of the government’s second Budget, the Doom Loop feels deeper still. In this briefing, we look at the public’s expectations and preferences, and the political stakes for the Government.

Following the Home Secretary’s announcements on asylum reform, our polling shows widespread concern about a lack of control over the UK’s borders, and indicates that many government policies are broadly in line with public opinion. While Britons want stricter control of the asylum system, few support the idea of ‘pulling up the drawbridge’ entirely. There remains cross-political support for capped, controlled routes for people fleeing war or persecution.

New research from More in Common with parents of under 18s finds very high levels of concern spanning Britain’s political divides and clear demands for action from both parents and tech companies to do more to keep children safe online