We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.
With polling day just around the corner, More in Common has published its final MRP projections and polling for elections across Britain.
More in Common’s comprehensive briefing ahead of the elections sets the scene ahead of votes across Scotland, Wales and England. Revealing new MRP models for Scotland, Wales and London, polling across England and insights from focus groups conducted across Britain, we’ll be looking at the factors driving the vote, offering guidance on interpreting the results, and looking at the implications for the future of British politics.
With days until London goes to the polls, More in Common’s first ever London MRP finds Labour holding their lead in the capital, but with a series of traditional strongholds under siege from Zack Polanski’s Green Party. Reform, meanwhile, are set to make gains at the Conservative’s expense in outer London.
With less than a week to go until the Senedd elections, More in Common’s latest projection finds a tightening race – Plaid Cymru and Reform UK are tied on Senedd seat estimates, while Labour’s vote share is being squeezed in all directions. The MRP model finds that even with Labour and Plaid Cymru in coalition, they could still be just short of a majority.
As the race enters its final days, More in Common’s latest Holyrood projection finds the SNP gaining ground – but still falling short of a majority. Meanwhile, Labour falls back further, facing a potentially historic defeat. With nearly a fifth of Scottish voters still undecided and five marginal seats separating the SNP from a majority, the result remains highly uncertain.
How maternity experiences are reshaping women’s trust in the NHS, government and healthcare.
More in Common’s first Senedd MRP model suggests that the 2026 Senedd election will reshape Welsh politics.
Our first Scottish MRP projects that the SNP will remain the largest party in Holyrood – but squeezed on all sides and short of a majority. Meanwhile Reform UK is on track to break through North of the border for the first time.
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