Case studies

Discover how we’ve helped organisations across the UK understand
their audiences, build consensus, and create meaningful change
through our work.

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Our Impact

Real results from organisations we’ve partnered with

Maximising support for grid infrastructure through effective community benefit schemes
Maximising support for grid infrastructure through effective community benefit schemes

More in Common was commissioned by Local Storytelling Exchange to run four focus groups across communities most affected by East Coast pylon grid infrastructure.

Public Appetite for Action on Obesity
Public Appetite for Action on Obesity

More in Common carried out in-depth polling and focus groups across Britain to uncover what voters truly believe about tackling obesity. Our insights provided Nesta with an evidence base to be heard by the government.

Green Foundations
Green Foundations

More in Common was commissioned to undertake extensive quantitative and qualitative research with Liberal Democrat voters to understand their attitudes on environmental issues and explore the role that environmental campaigning could play for the Liberal Democrats.

Britain Talks Trust in Science
Britain Talks Trust in Science

This report, produced in partnership with Wellcome, offers a lens through which the scientific community can better understand the public’s values, concerns, and expectations, and act in ways that earn trust across all segments of society.

Progressive Activist report
Progressive Activist report

Taking a detailed look into the worldviews and attitudes of Progressive Activists, one of More in Common’s seven segments, exploring what makes them different from the rest of the country, and why progressive campaigns in recent years increasingly seem to be backfiring.

Parks, Pride and Place
Parks, Pride and Place

The role green spaces can play in building pride in place and support at the ballot box. More in Common partnered with Wates Family Trust and Town and Country Planning Association for this mixed-methods project that explored how Britons view parks and green spaces, and the role they play in local pride and social cohesion.

Trust in Policing
Trust in Policing

Examining critical questions at the heart of effective policing: How safe do Bedfordshire residents feel in their communities? How much do they trust their local police force?

Britain Talks Climate
Britain Talks Climate

Understanding the barriers preventing Britons from transitioning towards low-carbon technologies and how these have changed over time

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Our Approach

Every project is different, but our philosophyremains consistent: rigorous research, actionable insights, and measurable impact.

Deep Understanding

We start by truly understanding your audience through qualitative and quantitative research, identifying values, concerns, and motivations.

Strategic Insights

Our analysis goes beyond data points to identify opportunities for engagement, consensus-building, and effective communication.

Measurable Impact

We work with you to implement insights and track results, ensuring our research translates into real-world outcomes.

Trusted by leading UK organisations