More in Common’s comprehensive briefing ahead of the elections sets the scene ahead of votes across Scotland, Wales and England. Revealing new MRP models for Scotland, Wales and London, polling across England and insights from focus groups conducted across Britain, we’ll be looking at the factors driving the vote, offering guidance on interpreting the results, and looking at the implications for the future of British politics.

More in Common asked the Scottish public for their perceptions of key policies and incidents from the Scottish Government. Respondents were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Scottish Government.

To mark the beginning of 2026, More in Common asked the British public to reflect on Labour’s start to government. Given a list of 40 policies and decisions, Britons were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Government.

Britons’ changing views on the country’s key divides, and which groups feel that our differences are surmountable.

Our new polling reveals what Britons want for Christmas this year, how this varies by demographics and our Seven Segments, and settles common debates about acceptable gifts!