Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

More in Common’s September MRP
Elections MRP
More in Common’s September MRP

More in Common’s new MRP projects a Reform UK majority if a General Election were held today. Based on polling of nearly 20,000 Britons, the model estimates that Reform would take 373 seats with Labour reduced to double digits.

Equality, Diversity & Inclusion
Finding Common Ground

Britons on Equality, Diversity and Inclusion

Britain’s High Energy Bills: The Permacrisis that keeps on burning
Cost of living
Britain’s High Energy Bills: The Permacrisis that keeps on burning

The cost of living has remained as Britons’ top concern since More in Common started our biggest issues tracker in 2022. The high energy bills they have had to manage are a dominant driver of these cost of living concerns.

Politics Reform UK
From protest to power?

Inside Reform UK's changing support base

Pride or protest? Britons and the flag debate
Identity Immigration
Pride or protest? Britons and the flag debate

After flags appeared on roundabouts and lampposts across the country, More in Common asked Britons how they felt about our country’s flags – and those raising them.

Beyond politics: How Britons view transport
Transport
Beyond politics: How Britons view transport

For most Britons, transport is something that affects them every day. Whether it’s walking to the shops, getting a train to work or driving to catch up with friends, moving around and navigating Britain’s transport system is something we do every day. Yet, with the exception of a few local elections or by-elections where specific transport issues have driven voters’ decisions at the ballot box, transport is rarely considered a top priority in British politics. However, how well or badly our transport system works can have an outsized impact on how the public thinks about the country more broadly.  Over the last year, More in Common has partnered with IPPR to undertake a deep dive into public attitudes towards transport. IPPR has published its report highlighting the quantitative findings. Drawing on insights from five focus groups More in Common conducted, this blog provides a snapshot of Britons’ experiences of transport and how they’d like to see the transport system evolve in the future.

Epping Forest: speaking to locals after the protests
Immigration Social Cohesion
Epping Forest: speaking to locals after the protests

Following weeks of protest in Epping Forest and other parts of the country, our latest research shows growing public opposition to the use of asylum hotels. However, it also finds that more than three quarters of Britons condemn violent protest at migrant accommodation. However, it also finds that the public draws a firm line between protest and intimidation: more than three quarters of Britons condemn violent protest at migrant accommodation. Meanwhile a focus group of residents of the Epping Forest told us that they were concerned about the use the Bell Hotel to house asylum seekers, and angry that the local residents had not been consulted, yet also felt “ashamed” and “petrified” that violent protests had taken over their small town.

This Place Matters: A social connection map of Britain
Social Cohesion
This Place Matters: A social connection map of Britain

A year on from the riots, new research by More in Common in partnership with the UCL Policy Lab and Citizens UK as part of our This Place Matters project on social cohesion, exposes stark divides in social cohesion across the UK.

Britain and the world
International affairs
Britain and the world

New More in Common polling for the Sunday Times takes a deep dive into Britons’ attitudes to global affairs in what the public sees as a “chaotic” and “dangerous” world.

What does ‘putting Britain first’ look like?
Identity
What does ‘putting Britain first’ look like?

The Global Future Foundation commissioned More in Common to conduct polling to understand what Britons would think of the UK adopting an ‘America First’ style agenda here in the UK. The polling shows that most Britons want to see politicians prioritise national interests, industries and identities. Yet despite the appeal of a ‘Britain First’ approach, few want to follow in the footsteps of President Donald Trump: in fact Britons are now less likely to think that it is in our interest to be on the same side as the US – and most think the President’s re-election has had a negative impact on  the United States.

Seven Segments
Shattered Britain

Making sense of what Britons want in a country that feels broken

Politics
What’s Changed?

Public opinion a year after the General Election

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