Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

Identity Politics
Out of reach?

Men, masculinity and mainstream politics

Housing Nature & Countryside
All Under One Roof

How Britons understand nature’s place within the housebuilding agenda

Education Institutional trust
Shared Institutions

Public opinion on the university sector

Parents Talk Online Safety
Internet & Social Media
Parents Talk Online Safety

New research from More in Common with parents of under 18s finds very high levels of concern spanning Britain’s political divides and clear demands for action from both parents and tech companies to do more to keep children safe online

Scotland SNP
Public opinion in Scotland

SNP coalition report

Conservative Party Politics
Rebuilding the coalition

A Tory Reset

More in Common’s September MRP
Elections MRP
More in Common’s September MRP

More in Common’s new MRP projects a Reform UK majority if a General Election were held today. Based on polling of nearly 20,000 Britons, the model estimates that Reform would take 373 seats with Labour reduced to double digits.

Equality, Diversity & Inclusion
Finding Common Ground

Britons on Equality, Diversity and Inclusion

Britain’s High Energy Bills: The Permacrisis that keeps on burning
Cost of living
Britain’s High Energy Bills: The Permacrisis that keeps on burning

The cost of living has remained as Britons’ top concern since More in Common started our biggest issues tracker in 2022. The high energy bills they have had to manage are a dominant driver of these cost of living concerns.

Politics Reform UK
From protest to power?

Inside Reform UK's changing support base

Pride or protest? Britons and the flag debate
Identity Immigration
Pride or protest? Britons and the flag debate

After flags appeared on roundabouts and lampposts across the country, More in Common asked Britons how they felt about our country’s flags – and those raising them.

Beyond politics: How Britons view transport
Transport
Beyond politics: How Britons view transport

For most Britons, transport is something that affects them every day. Whether it’s walking to the shops, getting a train to work or driving to catch up with friends, moving around and navigating Britain’s transport system is something we do every day. Yet, with the exception of a few local elections or by-elections where specific transport issues have driven voters’ decisions at the ballot box, transport is rarely considered a top priority in British politics. However, how well or badly our transport system works can have an outsized impact on how the public thinks about the country more broadly.  Over the last year, More in Common has partnered with IPPR to undertake a deep dive into public attitudes towards transport. IPPR has published its report highlighting the quantitative findings. Drawing on insights from five focus groups More in Common conducted, this blog provides a snapshot of Britons’ experiences of transport and how they’d like to see the transport system evolve in the future.

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