We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.
More in Common asked the Scottish public for their perceptions of key policies and incidents from the Scottish Government. Respondents were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Scottish Government.
How the country feels about emerging technologies such as artificial intelligence, and what role they think the Government should play.
With time running out for the Terminally Ill Adults Bill, our new polling explores what Britons want to see from the parliamentary process on assisted dying.
At More in Common, we segment the British public by their social attitudes—the instincts people bring to politics, culture, and everyday life. So we did the obvious thing: we gave our quiz to the big AI models (the free versions at least).
To mark the beginning of 2026, More in Common asked the British public to reflect on Labour’s start to government. Given a list of 40 policies and decisions, Britons were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Government.
Britons’ changing views on the country’s key divides, and which groups feel that our differences are surmountable.
More in Common’s new MRP projects a Reform UK majority if a General Election were held today. Based on polling of more than 16,000 Britons, the model estimates that Reform would take 381 seats – with Labour and the Conservatives fighting for second place.
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