Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

An Immigration Salience Map of Britain
Immigration
An Immigration Salience Map of Britain

More in Common’s latest MRP provides a constituency-level estimate of immigration attitudes across the country.

Social Cohesion
Time Well Shared

Bridging divides to bring local communities closer together

Technology
On their terms

Countering disinformation through games

Climate Elections Politics
Lack of power

The role of climate in Britain’s local and devolved elections 2026

How do the Seven Segments use the media?
Seven Segments
How do the Seven Segments use the media?
Causes over cuts: How Britons think we should reform the UK’s social security system
Cost of living Politics Welfare and social security
Causes over cuts: How Britons think we should reform the UK’s social security system

Britons want the social security system to protect those who need it, but believe the current system is falling short. However, the public has a clear preferred path to reform.

Elections Politics
No Overall Control

British politics in an era of fragmentation

More in Common’s Final Projections Ahead of the 2026 Elections
Elections Politics
More in Common’s Final Projections Ahead of the 2026 Elections

With polling day just around the corner, More in Common has published its final MRP projections and polling for elections across Britain.

Politics Social Cohesion
A Respect Crisis

How Labour failed to deliver change

Guide to the elections
Elections Politics
Guide to the elections

More in Common’s comprehensive briefing ahead of the elections sets the scene ahead of votes across Scotland, Wales and England. Revealing new MRP models for Scotland, Wales and London, polling across England and insights from focus groups conducted across Britain, we’ll be looking at the factors driving the vote, offering guidance on interpreting the results, and looking at the implications for the future of British politics.

More in Common’s 2026 London MRP
Elections MRP
More in Common’s 2026 London MRP

With days until London goes to the polls, More in Common’s first ever London MRP finds Labour holding their lead in the capital, but with a series of traditional strongholds under siege from Zack Polanski’s Green Party. Reform, meanwhile, are set to make gains at the Conservative’s expense in outer London.

More in Common’s Final Senedd MRP
Elections MRP Wales
More in Common’s Final Senedd MRP

With less than a week to go until the Senedd elections, More in Common’s latest projection finds a tightening race – Plaid Cymru and Reform UK are tied on Senedd seat estimates, while Labour’s vote share is being squeezed in all directions. The MRP model finds that even with Labour and Plaid Cymru in coalition, they could still be just short of a majority.

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