Helping leaders and organisations navigate public opinion
Our training programmes turn More in Common’s segmentation framework and public opinion research into practical tools that leaders and teams can use in their own work.
Our training programmes
Each programme is available as an open session for individuals, or as tailored in-house training for your organisation.
Building Broader Campaigns
One day · £360+VAT per person
For: progressive campaigners, communications and policy professionals
Progressive campaigns are very good at mobilising existing supporters but often struggle to reach groups who may have different starting points and values. Our training programme helps progressive campaigners and communicators understand why this happens, and what they can do about it.
Participants will learn how to:
- Use More in Common’s Seven Segments to identify the audiences they need to reach
- Frame messages that resonate with different values and starting points
- Identify messengers and unexpected allies to reach different segments
Upcoming dates
- Tue 3 Nov 2026 · 9.30–16.00
- Wed 2 Dec 2026 · 9.30–16.00
Managing Progressive Workforces
Half day · £180+VAT per person
For: senior leaders, HR teams and board members
Progressive Activists bring energy, commitment and drive to civil society, but also have distinct expectations of the workplace that can create leadership challenges. This training programme helps senior leaders, HR teams and board members manage values-driven teams while keeping the organisation focused on its mission.
Participants will learn how to:
- Understand who Progressive Activists are and how they differ from the wider public
- Recognise how Progressive Activists’ values and behaviours show up at the workplace
- Learn strategies for managing values-driven internal tensions
Upcoming dates
- Thu 5 Nov 2026 · 9.30–12.00
- Tue 1 Dec 2026 · 9.30–12.00
Navigating Public Opinion for Leaders
Half day · £180+VAT per person
For: leaders and managers in institutions, companies and large organisations
Leaders across institutions, companies and large organisations are increasingly required to take positions on contested issues. They often do so with limited time, incomplete information and under intense scrutiny. This training programme helps leaders read public opinion more accurately and use these insights for decision-making.
Participants will learn how to:
- Distinguish a vocal minority from broader shifts in public sentiment
- Understand where public opinion on contested issues stands
- Identify and challenge false binaries in contested debates
Upcoming dates
- Wed 11 Nov 2026 · 9.30–12.00
- Thu 3 Dec 2026 · 9.30–12.00
Two ways to take part
Feedback so far…
“I found the training fascinating. I listen to a lot of analysis that covers these topics, but this offered something new and more actionable. Overall I am very glad I attended and the learnings will stay with me.”
“It was brilliant, thank you. The discussions with others were so insightful.”
“I really enjoyed putting what we learned into practice and creating our own campaigns.”
Meet the training team:
Andrew Fowler — lead facilitator, delivers all training sessions
Lisa Heinzel — oversees the training programme, available for questions and enquiries
