We are More in Common UK

More in Common’s mission is to understand the forces driving us apart, to find common ground and help to bring people together to tackle our shared challenges. Our vision is to build a more united, inclusive, and resilient society where people believe that what they have in common is stronger than what divides them.

We carry out rigorous research on public opinion using a social psychology lens to understand people’s core values and beliefs. We partner with organisations, from academic policy units to creative collectives, to put that research into practice. Our initiatives are designed to foster a sense of unity, to counter divisions, and to address the causes of polarisation and social discord.

Latest Research
Emrah Kara Onjxftvu0ww Unsplash

Democratic Repair

What Britons expect from their democracy

The past decade has seen increased disengagement and resentment within British politics. ‘Democratic Repair: What Britons expect from their democracy’ is based on polling and focus groups from across the country. It finds that people the UK still have faith in democracy, even while they despair at how it fails to deliver.


Dousing the Flames

How leaders can better navigate cultural change in 2020s Britain

In the latest report from More in Common UK, we explore what people in Britain really think about the high-profile cultural debates, from footballers taking the knee, to replacing colonial-era statues. The report, based on focus group conversations with people from across Britain, as well as extensive polling and research, offers a roadmap for navigating cultural change successfully in the UK.


Britain’s Choice

Common Ground and Division in 2020s Britain

Britain’s Choice is the result of an 18-months engagement with more than 10,000 people through surveys, conversations and interviews, to examine the hopes and fears, values and core beliefs of people in Britain.