More in Common is a non-profit research agency that aims to understand what Britons think and why.
Providing in-depth and timely insights to policymakers, journalists, and the organisations trying to navigate some of the most divisive issues of the day – and highlighting a path to what brings Britons together.
With polling day just around the corner, More in Common has published its final MRP projections and polling for elections across Britain.
More in Common’s comprehensive briefing ahead of the elections sets the scene ahead of votes across Scotland, Wales and England. Revealing new MRP models for Scotland, Wales and London, polling across England and insights from focus groups conducted across Britain, we’ll be looking at the factors driving the vote, offering guidance on interpreting the results, and looking at the implications for the future of British politics.
With days until London goes to the polls, More in Common’s first ever London MRP finds Labour holding their lead in the capital, but with a series of traditional strongholds under siege from Zack Polanski’s Green Party. Reform, meanwhile, are set to make gains at the Conservative’s expense in outer London.
With less than a week to go until the Senedd elections, More in Common’s latest projection finds a tightening race – Plaid Cymru and Reform UK are tied on Senedd seat estimates, while Labour’s vote share is being squeezed in all directions. The MRP model finds that even with Labour and Plaid Cymru in coalition, they could still be just short of a majority.
More in Common
From our team
Our latest Westminster voting intention.
To see all our weekly voting and public opinion trackers,
click here.
Updated every Wednesday.
Rhiannon McQuone
Research Associate
Insurgent parties, such as Reform UK and the Green Party, are now seen as more likely to respect people who work hard, do the right thing and contribute to their community, albeit from very different perspectives and appealing to very different segments of the public.
Read our report on the Respect Crisis here.
Luke Tryl
Executive Director, UK
Voters in England are split on whether expressions of Englishness are celebrated enough. 40% of us say they’re not encouraged enough, 37% the right amount and 9% not enough. At either end of the political spectrum, 72% of Reform voters say they’re not encouraged enough, while 34% of Green voters they’re encouraged too much.
Louis O’Geran
Senior Research and Communications Associate
Fewer Britons than ever before think of the United States as an ally – only 38 per cent. Almost as many (35 per cent) see it as neither an ally nor enemy, while nearly a fifth (17 per cent) see the US as an enemy of the UK.
Sophie Stowers
Research Manager
Britons are strongly inclined to not trust party leaders to protect Britain’s nature and countryside. True to form, Starmer is the least trusted here, but even the leader of the Green Party, Zack Polanski, is only trusted by 21 per cent of Britons on this issue.
Read our report on Britons and the countryside, Fieldwork.
Charlie Buckley
Research Associate
Britons say that gambling has become more noticeable in their day-to-day lives, particularly in online and TV advertising, as well as in sports. Even on the high street, where the presence of betting shops has actually declined in recent years, a third of Britons feel that they notice gambling more than they used to. Read our report, Ending a Losing Streak, here.
We combine rapid polling and deep research to help bridge the gap between policy debates and public opinion.
Hearing from Britons in their own words to get a deeper understanding of what they think, and why.
The role green spaces can play in building pride in place and support at the ballot box. More in Common partnered with Wates Family Trust and Town and Country Planning Association for this mixed-methods project that explored how Britons view parks and green spaces, and the role they play in local pride and social cohesion.
Examining critical questions at the heart of effective policing: How safe do Bedfordshire residents feel in their communities? How much do they trust their local police force?
Understanding the barriers preventing Britons from transitioning towards low-carbon technologies and how these have changed over time
Our unique lens for understanding British society in the mid-2020s, based on our extended research into Britons’ core beliefs, their values and behaviours.
Take the quiz below to find out which of the Seven Segments you belong to.
We’ve worked with leading organisations across media, government and civil society. Read our case studies here.
Our weekly omnibus polling model enables us to meet the moment, rapidly tracking public opinion as it develops. Find out about our polling services here.
We’ve spent years exploring public trust, polarisation and social cohesion. Find out about our work on social cohesion here.
Across all of our work, we’re interested in finding the drivers of public opinion. Our people-centred lens – combining rigourous polling with in-depth focus groups – allows us to go beyond the headline numbers to understand what is really shaping how people think about the issues that matter most. Find our research here.
Our polling and focus groups help organisations to better understand where the public are on their key issues. We’d love to hear about what you’re working on.
Email us:
polling@moreincommon.com
