Welcome to More in Common UK

More in Common's 'Britain in a Room' Focus Groups with Sunday with Laura Kuennsberg

More in Common’s mission is to understand the forces driving us apart, to find common ground and help to bring people together to tackle our shared challenges. Our vision is to build a more united, inclusive, and resilient society where people believe that what they have in common is stronger than what divides them.

Through our public opinion research and ground-breaking segmentation model, we work with organisations and institutions across the country to turn our insights into impact – and contribute to strengthening social cohesion in the UK. Through our research, partnerships and consultancy, we seek to make progress on countering division and building common ground.