Navigating public opinion for leaders

Navigating Public Opinion for Leaders

A training programme that helps leaders read public opinion accurately and use these insights for decision-making.

Leaders of institutions, companies and large organisations are increasingly required to take positions on contested issues.

They often do so with limited time and under public scrutiny. In these conditions, it is easy to mistake the loudest voices for broader public opinion. Drawing on More in Common’s Seven Segments framework and our latest research, this training programme gives leaders the tools to understand public opinion more accurately and learn how to use these insights for decision-making.

About the training

What participants leave with

Practical skills to use More in Common’s Seven Segments and public opinion insights to understand where the public stands on the issues that matter to their organisation
The ability to distinguish between louder voices and broader shifts in public opinion
Tools for applying public opinion insights to navigate debates on contested issues
Insight from peers navigating similar challenges

Course details

Half day · £180+VAT per person · In person

For: leaders and managers in institutions, companies and large organisations

Upcoming dates

Thu 3 Dec 2026 · 9.30–12.00

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Two ways to take part

Open sessions

Book a place as an individual leader on one of the scheduled sessions above.

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In-house

Tailored training delivered for your institution, company or organisation. Get in touch for a quote.

Enquire about in-house training

Feedback so far…

“I found the training fascinating. I listen to a lot of analysis that covers these topics, but this offered something new and more actionable. Overall I am very glad I attended and the learnings will stay with me.”

“It was brilliant, thank you. The discussions with others were so insightful.”

“I really enjoyed putting what we learned into practice and creating our own campaigns.”