Progressive campaigns are very good at mobilising existing supporters, but often struggle to build coalitions with people who have different values.
This can limit their effectiveness and, unintentionally, put off the very people they might need to bring on board. Our new training course helps progressive campaigners and communicators understand why this happens, and what they can do about it. Drawing on More in Common’s Seven Segments framework, participants learn how to read public opinion more accurately, identify the audiences they most need to reach and develop messages and strategies that resonate beyond their existing base.
