Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

Epping Forest: speaking to locals after the protests
Immigration Social Cohesion
Epping Forest: speaking to locals after the protests

Following weeks of protest in Epping Forest and other parts of the country, our latest research shows growing public opposition to the use of asylum hotels. However, it also finds that more than three quarters of Britons condemn violent protest at migrant accommodation. However, it also finds that the public draws a firm line between protest and intimidation: more than three quarters of Britons condemn violent protest at migrant accommodation. Meanwhile a focus group of residents of the Epping Forest told us that they were concerned about the use the Bell Hotel to house asylum seekers, and angry that the local residents had not been consulted, yet also felt “ashamed” and “petrified” that violent protests had taken over their small town.

Polling 16-17 year olds
Politics
Polling 16-17 year olds

With 16-17 year olds soon to be given to vote, how do they feel about politics in Britain today?

This Place Matters: A social connection map of Britain
Social Cohesion
This Place Matters: A social connection map of Britain

A year on from the riots, new research by More in Common in partnership with the UCL Policy Lab and Citizens UK as part of our This Place Matters project on social cohesion, exposes stark divides in social cohesion across the UK.

Britain and the world
International affairs
Britain and the world

New More in Common polling for the Sunday Times takes a deep dive into Britons’ attitudes to global affairs in what the public sees as a “chaotic” and “dangerous” world.

What does ‘putting Britain first’ look like?
Identity
What does ‘putting Britain first’ look like?

The Global Future Foundation commissioned More in Common to conduct polling to understand what Britons would think of the UK adopting an ‘America First’ style agenda here in the UK. The polling shows that most Britons want to see politicians prioritise national interests, industries and identities. Yet despite the appeal of a ‘Britain First’ approach, few want to follow in the footsteps of President Donald Trump: in fact Britons are now less likely to think that it is in our interest to be on the same side as the US – and most think the President’s re-election has had a negative impact on  the United States.

Seven Segments
Shattered Britain

Making sense of what Britons want in a country that feels broken

Politics
What’s Changed?

Public opinion a year after the General Election

More in Common’s July MRP
Elections MRP
More in Common’s July MRP

More in Common’s new MRP projects Reform UK would be in touching distance of a majority if the General Election were today. Based on polling of over 10,000 Britons, the model estimates that,  Reform UK would be the largest party with  290 MPs – more than twice as many as any other party.

Public opinion ahead of the welfare vote
Cost of living Politics
Public opinion ahead of the welfare vote

On the eve of a significant vote on the government’s welfare reforms, our polling shows a lack of confidence in the government’s ability to make fair decisions about disability benefits. At the same time, weeks of high-profile disputes have cut through: Labour is now seen as the most divided party.

Public opinion on NATO
International affairs
Public opinion on NATO

Ahead the 2025 NATO summit, our new research into public attitudes on NATO finds that while the British public still thinks NATO is important, younger people are much more ambivalent – and many Britons have doubts about whether the US would fulfil its Article 5 obligation to the UK.

Public blame greed of energy companies for rising bills
Cost of living
Public blame greed of energy companies for rising bills

With London Climate Action Week underway, new More in Common polling finds that low trust in both energy companies and the government is leading the public to increasingly believe that corporate greed, rather than what is right for the British public, is driving energy policy – undermining trust in the climate transition.

Public’s priorities for aid post-cuts
International affairs
Public’s priorities for aid post-cuts

Following the government’s decision to cut the UK’s foreign aid budget, More in Common has been conducting polling and focus group research to understand what voters want to prioritise from the remaining aid budget. Using nationally representative polling and focus groups in Wolverhampton, Bristol and Ilford, several key insights emerge.

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