Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

More in Common’s July MRP
Elections MRP
More in Common’s July MRP

More in Common’s new MRP projects Reform UK would be in touching distance of a majority if the General Election were today. Based on polling of over 10,000 Britons, the model estimates that,  Reform UK would be the largest party with  290 MPs – more than twice as many as any other party.

Public opinion ahead of the welfare vote
Cost of living Politics
Public opinion ahead of the welfare vote

On the eve of a significant vote on the government’s welfare reforms, our polling shows a lack of confidence in the government’s ability to make fair decisions about disability benefits. At the same time, weeks of high-profile disputes have cut through: Labour is now seen as the most divided party.

Public opinion on NATO
International affairs
Public opinion on NATO

Ahead the 2025 NATO summit, our new research into public attitudes on NATO finds that while the British public still thinks NATO is important, younger people are much more ambivalent – and many Britons have doubts about whether the US would fulfil its Article 5 obligation to the UK.

Public blame greed of energy companies for rising bills
Cost of living
Public blame greed of energy companies for rising bills

With London Climate Action Week underway, new More in Common polling finds that low trust in both energy companies and the government is leading the public to increasingly believe that corporate greed, rather than what is right for the British public, is driving energy policy – undermining trust in the climate transition.

Public’s priorities for aid post-cuts
International affairs
Public’s priorities for aid post-cuts

Following the government’s decision to cut the UK’s foreign aid budget, More in Common has been conducting polling and focus group research to understand what voters want to prioritise from the remaining aid budget. Using nationally representative polling and focus groups in Wolverhampton, Bristol and Ilford, several key insights emerge.

Climate Liberal Democrats
Green Foundations

Liberal Democrats and the environment

Crime Justice
Course correction

Britons’ Expectations from Criminal Justice Reform

Social cohesion: A snapshot
Social Cohesion
Social cohesion: A snapshot

Introducing This Place Matters Our new public opinion research lays bare the challenges facing social cohesion in Britain today and the urgent need for a renewed focus on strengthening societal bonds, community connection and neighbourhood trust. 

Mayoral Races on a Knife Edge
Elections Politics
Mayoral Races on a Knife Edge

In one of the first major electoral tests of the new parliament, More in Common’s research suggests that Britain’s new era of multi-party politics has put the mayoral elections on a knife edge. Based on polling and focus groups across all four mayoralties, the research highlights a public mood of widespread disillusionment, and the fragmentation of politics across the country. 

More in Common’s April MRP
Elections MRP
More in Common’s April MRP

Our new MRP suggests a dramatic transformation of the political landscape since last July. Based on polling of over 16,000 people, the model estimates that, were an election held today, Reform UK would win 180 seats – the largest of any party, with the Conservatives and Labour tied on 165 seats each. No party would come close to an overall majority, reflecting a historically fragmented electorate.

Britons on Steel
Economy
Britons on Steel

After a dramatic week that culminated in the government seizing control of British Steel, our polling reveals what the public think about the events leading up to this moment, and the decisions made to keep the furnaces burning.

Britons respond to tariffs
Economy
Britons respond to tariffs

Following the announcement of 10% tariffs on all UK exports to the United States, new polling from More in Common shows that two-thirds of Britons are worried about tariffs, with fears of impact on the cost of living and a transatlantic relationship Britons increasingly see as fraught and unstable.

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