25 July 2024
But the More In Common think tank and UCL Policy Lab found earlier this month that only 31% of those who backed Farage’s populist party said they would have otherwise backed the Tories.
22 July 2024
One in six Conservative voters likely to die before next election, analysis shows
The current average Tory voter is aged 62, voted for Brexit, and has voted Conservative in previous elections. Polling from More in Common shows that Conservative voters are slightly more likely to be white, and more than half are comfortable financially.
22 July 2024
A separate poll by More In Common found that most Tory party members back a longer leadership contest - by 67 per cent to 24 per cent.
17 July 2024
James Wright: Forget Reform. What do Lib Dem wins mean for the future of rural campaigning?
Polling by More in Common found that 26 per cent of Liberal Democrat voters in this election voted tactically.
16 July 2024
New polling this week from More in Common shows more than 70% of Labour voters expect things to get better in “the next few years”. Unless there has been a noticeable change in living standards by the end of the government’s second year in office, it will not matter what kind of story it tells.
15 July 2024
More in Common’s study was based on polling and focus group research of more than 10,000 people in the week after the election and more than 60 focus groups carried out during and after the election.