3 July 2024
A More in Common poll suggested Labour was on course for a majority of 210, while a YouGov study indicated Labour would get 431 seats and the Tories just 102.
3 July 2024
Luke Tryl, executive director of More in Common UK, said the final result could still be very different as millions of voters have still to make up their minds.
He said: “With hours to go before polls opening our latest MRP suggests the Conservative Party are heading for the worst result in their history, while Labour look set to achieve a record-breaking majority of their own.
3 July 2024
On the plus side: it worked. In April, just 11% of people knew what Keir Starmer’s dad, a toolmaker, did for a living (he was a toolmaker); by June, after a relentless campaign of talking-about-the-toolmaker-thing, it was 27%, according to More in Common.
3 July 2024
"It’s all been very vanilla, hasn’t it? Starmer’s not going to win it, the Conservatives are going to lose it,” said Lee, a small business owner giving his final verdict on what he and eight other Hitchin residents felt had been a lacklustre and unilluminating election campaign.
In doing so, he might well have been talking on behalf of almost any of the 50 focus groups More in Common has run across the country over the course of this campaign.
2 July 2024
Who are Britain’s undecided voters?
Latest polls from More in Common, Opinium and YouGov suggest about one in eight voters in Britain still don’t know who they will vote for, so millions of votes remain up for grabs. But what do we know about these undecided voters?
They tend to be women. Nearly two thirds – 62% – of undecided voters are female, according to a poll by More in Common released yesterday.
1 July 2024
Support for the Conservatives is set to halve among “Whitby Woman” voters who overwhelmingly backed them at the last election, a new poll shows.
The crucial group has an average age of 61, backed Brexit and voted for Boris Johnson in 2019, but went into this election campaign undecided.
A survey by More in Common, a think tank, of the 40 constituencies with the highest share of “Whitby Woman” voters found that the Tories are set to pick up just one in three of their votes in those seats.