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New Statesman

20 September 2024

Reform is Labour’s problem now

Leading pollster argues that Keir Starmer needs to take Nigel Farage's party head on.

Spectator

The Spectator

20 September 2024

The freebie scandal could cost Keir Starmer

As the precipitous drop in Starmer’s approval ratings shows, the new government does not have much political capital to spare. It needs to take back the agenda and stop this freebie scandal from happening again. Failing to do so will not just be bad for the Labour party, but bad for the public’s faith in our political system itself. 

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The Express

17 September 2024

Keir Starmer issued urgent Farage warning as Labour on 'far shakier ground' in Red Wall

More in Common pollster Luke Tryl told Politico that though the success of Nigel Farage's party helped deliver an emphatic Tory wipeout, it could spell trouble for Labour's hopes of re-election.

The I

the i

17 September 2024

How the Lib Dems hope to replace the Tories as the opposition

According to analysis by the More in Common think tank, the Lib Dems could lose about 20 seats on a 5 per cent Lib Dem to Tory swing.

Politico

Politico

16 September 2024

How Labour let Nigel Farage win

Luke Tryl, from More in Common, which ran focus groups during the election, said Labour’s refusal to fight Farage was “risky.” While Reform won most of its votes among people who would normally back the Tories, Farage also stopped Labour winning back voters who supported Boris Johnson’s Conservatives in 2019 in former industrial heartlands known as the “Red Wall.”

The I

the i

14 September 2024

‘Now I know what it’s like to be a Tory’: Ministers brace for budget cuts anger

Luke Tryl, director of More in Common, told i: “In focus group after focus group the public told us what they most wanted of the next government was to make life feel like less of a struggle – to be able to afford the weekly shop, catch a train reliably and above all be able to get healthcare support when they need it. In short a vote for Labour was above all one to fix public services that so many feel are broken.