A selection of our recent appearances in the UK media.
The Independent
29 September 2025
Britons believe the UK is viewed as “weak” and a “soft touch” by people abroad, according to a leading pollster who found that just one in four think the UK is seen in a positive light.
The new poll, from More in Common and Save the Children, shared exclusively with The Independent, found that three out of four Britons (75 per cent) say that the UK’s international perception matters.
“Britons are not little Englanders,” said Luke Tryl, director of More In Common. “They care about how our country is seen on the world stage, even if only a quarter think we’re seen positively right now.”
The Express
29 September 2025
Nightmare for Labour and Tories as new poll shows them left with just 131 MPs between them
New polling has put Nigel Farage's Reform UK on track for a huge majority at the next General Election, with Labour and the Conservative Party's slice of the vote plummeting. A survey of 19,520 people by the think tank More in Common has estimated that Mr Farage's right-wing party would win 373 seats if an election were held tomorrow. The former UKIP leader would become Prime Minister with a majority of 96, more than Boris Johnson's Conservative majority of 80 in 2019.
The Sun
28 September 2025
The survey of almost 20,000 people by think tank More in Common said Reform would win a staggering 373 seats if an election were held tomorrow – handing the Reform UK boss a Commons majority of 96, bigger than Boris Johnson’s 2019 landslide.
Labour would crash to just 90 seats – its worst result since 1931 – with most of the Cabinet, including Chancellor Rachel Reeves, Health Secretary Wes Streeting and Education Secretary Bridget Phillipson, kicked out.
The Daily Mail
28 September 2025
The PM tried to emphasise the 'great things' achieved during the party's first year in power, but insisted people were 'frustrated' and it would 'take time' to 'change the country'.
Sir Keir argued he can 'pull this round' despite another poll showed the party on track for disaster - with Nigel Farage poised to win a huge majority.
In findings that will spread alarm among activists in Liverpool, the More in Common research estimated that Reform would scoop 373 seats if an election were held now. Labour would be reduced to just 90 MPs, from nearly 400 currently.
The Spectator
28 September 2025
Starmer officially most unpopular PM ever
Oh dear. It seems that Keir Starmer’s great big conference reset is beginning well. A blizzard of new polls have been published – all of which make for devastating reading for our embattled PM. A major new Sunday Times MRP survey shows that Reform is on course to win 373 seats at the next election, with Labour reduced to just 90. Sub-optimal to say the least…
The Times
27 September 2025
Poll predicts clear Reform majority and historic Labour defeat
Reform UK is on course to win a majority at the next general election, according to a poll that predicts Labour is heading for its worst electoral defeat since 1931 and will win fewer than 100 seats.
A survey of almost 20,000 people, the biggest seat-by-seat poll carried out in this parliament, says Nigel Farage would become prime minister with 373 MPs if an election were held tomorrow. This would hand Reform a majority of 96, slightly larger than the Conservatives’ 2019 majority of 80 under Boris Johnson.
Conducted by the think tank More in Common between August 8 and September 15, the poll of 19,520 voters is believed to be the first to predict an outright majority for Reform, which at present has only five MPs.