14 July 2024
Last week, the pollster More In Common, in conjunction with the UCL Policy Lab, surveyed 10,000 people and conducted five focus groups in key seats — Cannock Chase, North Herefordshire, Leicester South, Godalming & Ash and Cowdenbeath & Kirkcaldy — to find out. This first draft of history identifies three key drivers behind voting patterns at this election: change, competence and disillusionment.
14 July 2024
We would hear real frustration over Labour on Gaza,” Luke Tryl, of the organisation More in Common, observed of focus groups with Muslim voters, “but very quickly it would come back to a broader point that Labour took Muslim votes for granted and that their communities had been neglected”, an attitude “similar to what you’d hear in the red wall post referendum”.
11 July 2024
Transitioning away from expensive oil and gas is what voters instructed Labour to do
As the Conservatives experienced in the general election, the public do not buy the myth that new oil and gas is any kind of solution to ending cold, damp homes, or increasing energy independence, or boosting the economy or jobs. In fact polling by More in Common shows that ditching green policies, and obsessing over maxing out north sea oil and gas, played a key role in the Conservative’s worst election defeat in its parliamentary history.
10 July 2024
Luke Tryl, executive director at More in Common, said: “Sunak’s reversals on the country’s climate targets simply weakened the Conservative brand, making the prime minister look inconsistent, unable to deliver on his pledges, and unserious about climate change, something that made voters worry for their children and grandchildren’s future”
10 July 2024
Climate change was one of the top three reasons Labour and Lib Dem voters gave for supporting the parties on July 4, above housing and crime.
And the analysis by More in Common found that even those who viewed it as less important also linked increasing generation of renewable energy to reducing the cost of living, the biggest factor driving voting at the election.
8 July 2024
In the week before the election, POLITICO was invited by pollsters More in Common and the NGO Climate Outreach to sit in on three focus groups with once-Tory voters, many of whom were considering a switch to Labour or Reform.