The Times
28 January 2025
The prime minister’s personal approval ratings are even lower than his predecessor’s as Tories shambled towards defeat.
As well as asking its question on approval, More in Common asked for a single word to describe the prime minister. It then produced a wordcloud featuring most prominently those words used most often. The cloud is dominated by the word “useless”, although “bad” and “liar” don’t do badly. There are hardly any positive descriptions. There is a medium sized “good”, which is a little smaller than “incompetent” and a little bigger than “idiot”. There is also a tiny “hopeful”, which is roughly the same size as “clueless”.