News

The Daily Mail

10 July 2024

Did Rishi Sunak's green U-turn cost the Tories seats in Middle England? Poll suggests watering down Net Zero plans drove voters to Lib Dems and Labour as new party leader is urged to re-engage with climate change drive

Climate change was one of the top three reasons Labour and Lib Dem voters gave for supporting the parties on July 4, above housing and crime.

And the analysis by More in Common found that even those who viewed it as less important also linked increasing generation of renewable energy to reducing the cost of living, the biggest factor driving voting at the election.

Politico

8 July 2024

Starmer’s ‘quiet’ climate radicalism sets up battle with Farage

In the week before the election, POLITICO was invited by pollsters More in Common and the NGO Climate Outreach to sit in on three focus groups with once-Tory voters, many of whom were considering a switch to Labour or Reform.

Labour List

5 July 2024

‘A landslide masks discontent left, right and centre. Labour has its work cut out’

Tonight’s result tells us two things – the electoral volatility of the British electorate over the last decade is in evidence once again, and the electorate has sent the same message it tried to send in 2016 and 2019 that the status quo needs to change.

The Guardian

4 July 2024

Blair-style landslide or ‘supermajority’: what different results would mean for Labour

Luke Tryl, of More In Common, said: “The fact that I can say Ed Davey’s chance of being leader of the opposition isn’t zero is extraordinary. Such a result will be predominated with questions over the future of the Tories and how strong an opposition they could form.”

The Mirror

4 July 2024

Who will win UK General Election? Poll predicts Labour will annihilate Tories

Another poll of 13,556 people by More in Common forecast the Tories will be reduced to just 126 seats, while Labour is expected to outperform its 1997 landslide victory by getting 430 MPs.

The Independent

4 July 2024

Polling predicts how Britain’s diverse voter base could swing at the general election

New polling has forecast how the UK’s different ethnic minority groups will likely be voting on Thursday, with the war in Gaza a major concern for 1 in 5 of the nation’s Asian voters.

Exclusive polling for The Independent by More In Common shows that Black voters are still far more likely to vote Labour than any other party and more than any other ethnicity.