2 July 2024
Who are Britain’s undecided voters?
Latest polls from More in Common, Opinium and YouGov suggest about one in eight voters in Britain still don’t know who they will vote for, so millions of votes remain up for grabs. But what do we know about these undecided voters?
They tend to be women. Nearly two thirds – 62% – of undecided voters are female, according to a poll by More in Common released yesterday.
1 July 2024
Support for the Conservatives is set to halve among “Whitby Woman” voters who overwhelmingly backed them at the last election, a new poll shows.
The crucial group has an average age of 61, backed Brexit and voted for Boris Johnson in 2019, but went into this election campaign undecided.
A survey by More in Common, a think tank, of the 40 constituencies with the highest share of “Whitby Woman” voters found that the Tories are set to pick up just one in three of their votes in those seats.
1 July 2024
Research by More in Common has suggest Labour’s plan for Great British Energy is one of the main public cut-through policies – along with the Tories’ plans for national service.
29 June 2024
The hot topic that's the 'talk of the town' among locals in leafy Greater Manchester suburb
A focus group from Altrincham run by Jim Blagden, from not for profit organisation More In Common, shared these concerns - but with more of an emphasis on where the money from this tax would go. Alicia, who works in a local school, believed this would hinder rather than help state schools, as the added cash burden could see more children move from private schools to state schools.
28 June 2024
Step forward “Whitby woman”, a voter group identified by Luke Tryl, UK director of More in Common, at the start of the campaign as being pivotal to Conservative hopes. These voters live in places such as Redcar, Northumberland, and (obviously) Scarborough & Whitby, the Yorkshire constituency that voted Conservative in 2019 with a majority of 10,270.
27 June 2024
Rishi Sunak ‘failed to deliver knockout blow’ he needed in last TV debate with Keir Starmer
Another poll, this time by the More in Common group, found the Labour leader had won by 56 – 44 per cent.