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8 May 2024
Labour's Growing Suburban Support And Tactical Voting Could Deliver "Double Whammy" Defeat To Tories
Luke Tryl, the UK Director of polling organisation More in Common, agreed that Labour's vote share had become more efficient, making analysis of the national vote share in this year's local elections somewhat less significant.
"Labour are doing much better at gaining votes in areas where they need to beat the Conservatives than they are in areas where they already hold the seat," he said.
"In some cases, we know in those areas where they held seats, they've actually lost votes. In Merseyside you don't see really significant gains, you see Labour going up a bit, whereas in Northamptonshire you see a much more significant switch to Labour. They are gaining votes where they need to and gaining fewer votes in areas that ultimately won't matter that much."
