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Party Conferences
Reform UK
Where next for Reform?
Our flagship event at the Reform party conference looking into where the party stands. While Reform continues to enjoy electoral success, topping the poll for the second set of local elections in a row and breaking through in Scotland and Wales, their polling numbers have plateaued this year, and the party has been disappointed with by-election results. Drawing on exclusive new polling, Luke Tryl was joined by senior politicians and journalists to explore who Reform's voters now are, what's behind the shift, and how far the party can still go.
Related research
The Clacton by-election – in their own words
Elections
Politics
Reform UK
The Clacton by-election – in their own words
In the run-up to the Clacton by-election, we’re speaking to voters to hear what they think of Farage’s finance row, the decision to trigger the by-election, and whether Count Binface might be tempting anyone.
These are the initial insights from two focus groups conducted in July 2026 in Clacton.
Farage’s MAGA Mirage?
International affairs
Reform UK
Farage’s MAGA Mirage?
Would emulating Donald Trump help or hinder Reform’s ascent? Having secured four million votes at the General Election, Reform UK has continued to build momentum. Since the General Election, the party’s vote share has risen around 10 points and they are now vying for first place with Labour and the Conservatives. However, new research from More in Common highlights potential liabilities associated with President Trump that Reform will need to overcome if they are to position themselves as a credible party of Government rather than protest.
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