In 2020, we developed our British Seven segmentation of the British public, to help understand not just what people think, but why they think it. Four years on, we’ve been continually tracking what the seven segments think, and our latest webinar goes into more detail about how they will be voting in the General Election,
General Election 2024
Seven Segments
The Seven Segments at the General Election
In 2020, we developed our British Seven segmentation of the British public, to help understand not just what people think, but why they think it. Four years on, we've been continually tracking what the seven segments think, and our latest webinar goes into more detail about how they will be voting in the General Election,
Use the graph above to explore voting intention by segment, and read our full analysis below.
Related research
The seven segments and AI
Seven Segments
Technology
The seven segments and AI
At More in Common, we segment the British public by their social attitudes—the instincts people bring to politics, culture, and everyday life. So we did the obvious thing: we gave our quiz to the big AI models (the free versions at least).
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