Research

Our latest MRP projects that, if a General Election were held today, Reform UK could be the largest party, just one seat short of a majority. Meanwhile the Green Party could break through, quadrupling their parliamentary presence from 5 to 22 seats and posing a threat to Labour in many of their urban strongholds.

Reform UK and the Green Party are both making tracks throughout deprived areas of England but our recent research reveals that each party’s success comes from different domains of deprivation. Where Green and Reform voters find common ground is a loss of faith in Britain’s political institutions and a desire to “just let them all burn.”

More in Common asked the Scottish public for their perceptions of key policies and incidents from the Scottish Government. Respondents were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Scottish Government.

How the country feels about emerging technologies such as artificial intelligence, and what role they think the Government should play.

With time running out for the Terminally Ill Adults Bill, our new polling explores what Britons want to see from the parliamentary process on assisted dying.

At More in Common, we segment the British public by their social attitudes—the instincts people bring to politics, culture, and everyday life. So we did the obvious thing: we gave our quiz to the big AI models (the free versions at least).

To mark the beginning of 2026, More in Common asked the British public to reflect on Labour’s start to government. Given a list of 40 policies and decisions, Britons were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Government.

Britons’ changing views on the country’s key divides, and which groups feel that our differences are surmountable.