Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

More in Common’s 2026 Holyrood MRP
Elections MRP Scotland
More in Common’s 2026 Holyrood MRP

Our first Scottish MRP projects that the SNP will remain the largest party in Holyrood – but squeezed on all sides and short of a majority. Meanwhile Reform UK is on track to break through North of the border for the first time.

Institutional trust Science
Britain Talks Trust in Science
More in Common’s April MRP
MRP
More in Common’s April MRP

Our latest MRP projects that, if a General Election were held today, Reform UK could be the largest party, just one seat short of a majority. Meanwhile the Green Party could break through, quadrupling their parliamentary presence from 5 to 22 seats and posing a threat to Labour in many of their urban strongholds.

Britons and Energy Bills tracker – No new energy crisis, same old permacrisis
Cost of living
Britons and Energy Bills tracker – No new energy crisis, same old permacrisis

Based on surveys of over 2,400 respondents and a focus group conversation with parents in Stoke Central and Birmingham Perry Barr, this report examines how three years of high energy bills are stretching household finances to breaking point and straining family life.

The Politics of Deprivation
Cost of living
The Politics of Deprivation

Reform UK and the Green Party are both making tracks throughout deprived areas of England but our recent research reveals that each party’s success comes from different domains of deprivation. Where Green and Reform voters find common ground is a loss of faith in Britain’s political institutions and a desire to “just let them all burn.”

The Scottish Government perception grid: what moments have cut through?
Scotland
The Scottish Government perception grid: what moments have cut through?

More in Common asked the Scottish public for their perceptions of key policies and incidents from the Scottish Government. Respondents were asked how much they had heard about each of them, and whether they reflected positively or negatively on the Scottish Government.

Identity
Britons and Secularism

How the public approach the relationship between religion and society

Britons’ attitudes towards technology
Politics Technology
Britons’ attitudes towards technology

How the country feels about emerging technologies such as artificial intelligence, and what role they think the Government should play.

Elections Politics
Gorton and Denton

A dispatch after the by-election

Green Party Politics
Green shoots

The state of the Green Party in 2026

Public opinion on assisted dying and Parliament
Assisted Dying
Public opinion on assisted dying and Parliament

With time running out for the Terminally Ill Adults Bill, our new polling explores what Britons want to see from the parliamentary process on assisted dying.

The seven segments and AI
Seven Segments Technology
The seven segments and AI

At More in Common, we segment the British public by their social attitudes—the instincts people bring to politics, culture, and everyday life. So we did the obvious thing: we gave our quiz to the big AI models (the free versions at least).

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