New Statesman
17 December 2024
Christmas can’t save the high street
Retailers have historically relied upon December takings to make up for poor revenues earlier in the year. But polling by More In Common, commissioned by think tank Power to Change, found that, while 37 per cent of people normally do their shopping in their local town centre, it now declines to a quarter around Christmas.
Although elaborate Christmas displays in department stores once attracted crowds each December, this year just 7 per cent of people this year said they planned to do their shopping in one; 44 per cent planned to do it online. “It seems that even Christmas cannot save the department store,” the report concluded grimly.