24 June 2024
Who is the ‘Whitby Woman’ and why is she so important to the General Election?
The Whitby Woman has been determined, by More In Common, as someone in her 50s or 60s, who has most likely always supported the Conservatives, but is now up for grabs by other parties after experiencing disillusionment with politics in the UK.
22 June 2024
Research by More in Common and the UCL Policy Lab found most voters are only willing to give Labour less than a year to both blame the Tories for their problems and less than a year before they expect to see visible signs of improvement.
22 June 2024
Luke Tryl, a former Tory adviser who runs focus groups for More in Common, says: “No one ever brings it up unprompted in groups. It’s like the forgotten event. People visibly recoil from the idea of reopening the debates.”
20 June 2024
A third poll projected a Labour majority of 162, with the Conservatives winning 155 seats, one fewer than their record low in 1906. The More in Common poll had the Lib Dems making big gains from the Tories in the home counties and west country, leapfrogging the SNP into third place with 49 seats.
19 June 2024
Luke Tryl, executive director of More In Common UK, which carried out the research, said the findings showed that the Tories were in a “deep hole” and the problem was getting worse.
19 June 2024
Around 60 per cent of Brits would rather have Keir Starmer as their GP as opposed to Rishi Sunak, a poll has revealed. Labour leader Sir Keir was more popular among young people aged between 18 and 34, the research from More in Common showed.