The Telegraph

22 May 2024

‘Zero tolerance’ policing and tackling ‘woke madness’: Reform UK’s pledges at a glance

An analysis published by the More in Common thinktank in February found that the main reason given by voters planning to back Reform at the next election is to control immigration.


The Sun

22 May 2024

7 key battlegrounds to watch in General Election from Surrey to Solihull as Cabinet big beasts face off in showdown

The Tory brand in the Blue Wall has collapsed as many see the party regaining the image of the “nasty party” and being seen as “uncaring”, according to focus groups.

The More In Common surveys found that when compared to the national average, the Blue Wall voters are more likely to think the Tories are more right-wing than their personal politics.


Labour List

21 May 2024

Labour’s ‘first steps’ pledges: Poll reveals what voters think

The Labour leader last week unveiled six pledge card-style “first steps” towards the party’s five missions, described by a party spokesperson as “a distillation of Labour’s core retail offer” at the general election.

Research by More in Common, released today, found that, while more than six in ten respondents backed each of the pledges set out, 53% believed Labour would not deliver on all six within the next parliament.

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The Guardian

8 May 2024

Starmer may be bland – but that passes the taste test in a country sick of spicy politics

In a recent survey by More in Common, a civil society organisation, voters were asked to describe the UK in a word. The top choices were “broken”, “mess”, “struggling”, “divided”, “expensive”, “poor” and “chaotic”.


Labour List

8 May 2024

Locals signal ‘Blair-style majority’ not hung parliament, new analysis finds

Luke Tryl, director of More in Common, dismissed suggestions that the country is heading for a hung parliament at the next general election, after another election expert said council results pointed to a closer race than polls suggest.

Tryl said at a briefing for journalists that while MiC’s best estimates put Labour’s lead closer than some polls that have put the party 25 points ahead, they still remain on course for a majority – on a similar scale to that of 1997.

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Politics Home

8 May 2024

Labour's Growing Suburban Support And Tactical Voting Could Deliver "Double Whammy" Defeat To Tories

Luke Tryl, the UK Director of polling organisation More in Common, agreed that Labour's vote share had become more efficient, making analysis of the national vote share in this year's local elections somewhat less significant.

"Labour are doing much better at gaining votes in areas where they need to beat the Conservatives than they are in areas where they already hold the seat," he said.

"In some cases, we know in those areas where they held seats, they've actually lost votes. In Merseyside you don't see really significant gains, you see Labour going up a bit, whereas in Northamptonshire you see a much more significant switch to Labour. They are gaining votes where they need to and gaining fewer votes in areas that ultimately won't matter that much."