4 May 2025
Goodbye to the Brexit bad boys – Farage is now wooing gen X women
These new Reform supporters are culturally and politically different from the old ones, polling and focus groups have shown. They agree with the traditional Faragistes that “Britain’s best years are behind us” but they are more likely to say that the advancement of women in public life has been good for society and they are less likely to think the net zero target is a bad policy.
Instead of obsessing about the European Court of Human Rights, they care about the NHS. Luke Tryl, the UK director of More in Common, says Reform’s supporters now look “less like an ideologically cohesive block and more like a disillusioned broad church”.