News

Huffington Post

8 April 2025

Majority Of Brits No Longer Think Of Trump's America As An Ally, Poll Shows

The majority of Brits no longer see the US as an ally to the UK, according to a new poll conducted in the wake of Donald Trump’s tariffs.

The US president unveiled a series of taxes on foreign imports last week, including a 10% tariff on British goods.

More in Common UK’s executive director Luke Tryl said: “For many Britons, ‘Liberation Day’ threatens to further deteriorate the already strained relationship between our two countries. Less than half of the British public now see the US as an ally.”

The Mirror

3 April 2025

Talking to fathers about paternity pay and shared leave

A new survey for The Dad Shift and Movember by More In Common, found robust support for active fatherhood across all classes and the political spectrum.

In polling, 86% of the public agree "it’s better when both parents have real opportunities to be equally active caregivers to their children" and 75% agree "boys learn more about being a man from how their father cares for and involves themselves in their life” than just from "protecting and providing" alone.

Alex Lloyd Hunter, co-founder of The Dad Shift, says reform is now urgent. "The most important thing fathers can provide their families with, and their boys in particular, is their presence," he says.

The Guardian

27 March 2025

Rachel Reeves swears this is not a return to austerity. What matters is that it feels like one

When more than half of Britons say the country’s either heading back into austerity or has never left it, according to a new report gloomily entitled Doom Loop Deepens from the More in Common thinktank, they’re not thinking of the dictionary definition. What they really mean is a sense that nothing changes, no matter who is in power, and maybe this is just how life is going to be now.

Staggeringly, almost half say they can’t be sure the cost of living crisis will ever end, while seven in 10 think it’s unlikely this government will improve their lives. This depth of pessimism alone is enough to explain why Labour’s poll lead has collapsed, leaving them neck and neck with the still-hated Tories and a Reform party that barely even existed a year ago but that now has every expectation of cleaning up at the coming local elections.

The Daily Mail

26 March 2025

Don't shift the blame for failing economy, voters tell Reeves

The More in Common survey found Ms Reeves is facing a credibility crisis, with more than half of voters (53 per cent) saying Labour lied about its economic plans to win power and 'always knew they weren't going to keep to these promises'.

More than half of voters think Labour is spending too much time blaming the Tories. Some 31 per cent now blame Labour for Britain's growth crisis, compared with 27 per cent blaming the Conservatives and 18 per cent citing global events.

Almost a third of voters (31 per cent) believe Britain is heading back to austerity, while 23 per cent think it never ended.

The Times

16 March 2025

Cummings meets Farage to discuss remaking the state — and how to replace the Tories

In focus groups run by More in Common in Merthyr Tydfil and Dudley last week, voters questioned Farage’s stance.

Luke Tryl, who ran the groups, said: “There’s no doubt Reform have been making the running since the election but figures like Elon Musk are deeply unpopular in the UK, while Brits have been appalled by the Trump-Vance meeting with Zelensky with the words most used to describe it being ‘disgusting’ or ‘bullies’.

“Now is the moment of reckoning for Farage and Reform. Do they build on their more moderate supporters they’ve gained since the election through a mainstream political platform or condemn themselves to remaining a party of protest by embracing fringe theories?”

The Guardian

13 March 2025

‘People want change’: voter anger opens door for Reform in key Labour seats

“Labour used to be the party of the working class. I haven’t got a clue what it is now,” was how Richard, a retired welder, described his feelings towards Keir Starmer’s fledgling government.

That response would be sobering anywhere, but more so for the fact he was speaking as part of a focus group in Merthyr Tydfil, the parliamentary constituency of Labour’s founder and the prime minister’s namesake, Keir Hardie.

Richard wasn’t alone in his views. This week, More in Common conducted four such groups in Merthyr Tydfil and Dudley – the former held by Labour for a century, the latter a “red wall” seat Labour lost in 2019 and regained in last year’s landslide. With projections suggesting both seats could be won by Reform UK, we wanted to understand what was driving Nigel Farage’s party’s momentum and how real any surge could be.