11 February 2025
Kemi Badenoch and Keir Starmer’s battle of weaknesses
Part of the Labour government’s problem is that, in the absence of a set of clear principles and aims from the centre, inevitably, what dominates is “what do voters really care about”. Most voters do not care about growth in the abstract, and do not think it will benefit them, according to this new poll by More in Common.
10 February 2025
8 February 2025
Top pollster says Farage’s Reform challenge is real
Leading polling experts Professor John Curtice, Lord Hayward and Luke Tryl explain why the surge in support for Reform UK, coupled with a historic collapse for Labour, is a genuine trend in British politics.
Mr Tryl of More In Common said, “There’s no doubt Reform have momentum and we are seeing people who had previously been in the ‘I like Farage but I don’t think he should be PM’ camp now saying, ‘well, we may as well roll the dice given Labour haven’t delivered and Tories had 14 years’.
“But that places a few tests on Reform – what’s the wider policy programme? Can they find the candidates? And, crucially, is 25 per cent a new ceiling?”
29 January 2025
Although middle-aged men might care a bit less about the problem, they are often much keener on the solution. When it comes to adopting green measures, whether it be installing a heat pump, driving an electric vehicle or running the tumble dryer at 4am, it is middle-aged men who lead the way. The supposed villains of the climate transition are the heroes. The hour of the Net-Zero Dad has come.
Heat pumps are only the most prominent example; middle-aged men with kids are among the keenest on installing a heat pump, according to More In Common.
28 January 2025
The prime minister’s personal approval ratings are even lower than his predecessor’s as Tories shambled towards defeat.
As well as asking its question on approval, More in Common asked for a single word to describe the prime minister. It then produced a wordcloud featuring most prominently those words used most often. The cloud is dominated by the word “useless”, although “bad” and “liar” don’t do badly. There are hardly any positive descriptions. There is a medium sized “good”, which is a little smaller than “incompetent” and a little bigger than “idiot”. There is also a tiny “hopeful”, which is roughly the same size as “clueless”.
27 January 2025
Luke Tryl, the UK director of More in Common, said: “Support for raising the age at which young people can use social media to 16 is pretty much as close to a slam dunk as you can get in public opinion popularity terms.
“This is a Government that desperately needs public opinion and policy wins – and raising the age of access to social media would be one of them.”