News

Labour List

8 January 2025

What is behind Labour’s polling woes and what can the party do to turn the tide?

Luke Tryl of More in Common said, "The three tests for Labour in 2029 are: can people get an operation when they need it, can they do the weekly shop without having to put stuff back at the end of it, and does migration look like it’s under control?"

“Delivery alone isn’t enough, of course. I’m, for instance, a big fan of the shift from targeting growth to targeting living standards – because you can grow off the City of London, but you could have huge parts of the country which feel left behind and neglected"

LBC

6 January 2025

Quarter of voters regret backing Sir Keir Starmer and winter fuel axe ‘worse than Partygate’, poll for LBC shows

More than half (56 per cent) of all voters now have a lower opinion of Sir Keir Starmer’s government after six months in power, damning research by More in Common shows.

The public also see taking away winter fuel payments from some pensioners and slapping extra inheritance taxes on farmers is on a par with the ‘partygate’ scandal under the Tories.

It comes as the PM heads back for a new term in Westminster today with a landmark speech on how he will drive down waiting lists and help get the NHS back on its feet.

The Independent

6 January 2025

Should Starmer worry about Elon Musk’s attacks on his government?

Elon Musk’s support for Mr Trump was a key factor in the former president’s successful bid to return to the White House. With 210 million followers on X (formerly Twitter), not to mention his ownership of the platform, he wields huge influence over public discourse and enjoys particular support among young men.

But despite his reach, pollster Luke Tryl, UK director of the More in Common think tank, has said Mr Musk’s approval rating is “underwater”.

More in Common polling shows Reform UK voters are the only people who have a positive view of Mr Musk, with Labour, Conservative, Lib Dem and Green supporters all opposing the billionaire.

The Express

4 January 2025

Full list of areas Reform UK would gain seats at a general election as Labour slumps

More in Common released its first MRP of the new Parliament, which revealed a "dramatic shift in Britain’s electoral dynamics".

The model estimated that an election on December 28 would have produced a "highly fragmented and unstable" House of Commons, with five parties holding more than 30 seats.

While Labour would still emerge on top, experts said, Sir Keir Starmer's party would have barely a third of the total number of seats that they won in July, and a lead of just six seats over the Conservatives.

The Independent

31 December 2024

Labour ‘lacks coherent story’ and is leaving door open to Nigel Farage’s Reform, warn top pollsters

Pollster Luke Tryl, UK director of More in Common, also said there “has not been a good enough story”, adding that voters in focus groups see Labour as “going after pensioners, farmers and small businesses”.

He told The Independent that it is unclear what Sir Keir is trying to achieve, and that it appears he is just making “quite mean decisions on groups the public quite like”.

“We know people elected Labour because they were sick of the Tories and wanted to fix the country, and yet there has not been enough of what the fixing looks like,”

The Telegraph

28 December 2024

Britons believe 2025 will be worse than 2024 in blow for Starmer

Britons believe 2025 will be worse for the country than 2024 by a two-to-one majority in a blow to Sir Keir Starmer’s hopes of lifting the nation’s mood, a New Year poll has revealed.

Half of Britons believe next year will be worse than this year against only 23 per cent who believe it will be better, according to the survey of more than 2,400 people by pollsters More in Common.