A selection of our recent appearances in the UK media.
The Spectator
28 October 2025
Is the rise of Reform unstoppable?
The rise of Reform UK has at times seemed to defy gravity. From winning four million votes at the general election last year to emerging as the largest party at this year’s local elections, they have broken through ceiling after ceiling. What’s more, as the only party regularly hitting 30 per cent in the polls, in an era of mass electoral fragmentation, Reform could secure a landslide election victory, as across the UK seven parties split the vote between them.
Is Reform’s rise unstoppable? Granted, we are still likely some three years out from another general election, but the contours of that vote do already seem to be coming into view, and could best be described as the Reform ‘seesaw’. On one end of that seesaw are the forces driving people toward Reform: public misery and disillusion with the status quo, the urge to ‘roll the dice’ on something new.
BBC News
13 October 2025
Chris Mason: SNP are the latest proof that things change quickly in politics
Here is how the pollsters More in Common, external put it:
"Since last year's general election, Labour's support has more than halved in Scotland while the SNP has marginally improved its standing. While not seeing as significant a rise as in England, Reform has emerged as the potential second-place party after the SNP in Scotland, suppressing the Conservatives' vote share as well as eating into Labour's." Its analysis continues: "Despite losing 11 points in the constituency vote, this result would put the SNP just shy of a majority in Holyrood, mostly due to fragmentation in the other parties."
The Guardian
12 October 2025
The Guardian view on Labour targeting nature: the problem isn’t snails, but a broken housing model
Luke Tryl of More in Common told a Conservative conference fringe meeting that most Britons can’t be categorised as “nimby” or “yimby”. They want both: to build and also to protect the countryside. However, when asked whether wildlife should be protected even if it delays or raises the cost of infrastructure, every single voter group – including Labour, Conservative and Reform UK – chose wildlife. Among the general public, 62% prioritised nature protection while 18% sided with building at any cost.
12 October 2025
The Conservatives must reclaim competence – and stop imitating Reform
The Tory core brand was trashed by what they did with their long stretch in power, but it transpires that it has not been entirely destroyed. That was the reveal of a thought-provoking event featuring analysis by Luke Tryl, the executive director of More in Common. A lot of his organisation’s polling is grim for the Tories, but there were whispers of encouragement on key economic questions that usually play a large role in determining election results. When respondents were asked which party they most trusted to keep taxes low, reduce the national debt, attract investment and create jobs, the Conservatives were preferred to both Labour and Reform. There’s potential for that edge to matter more in the future.
The Guardian
9 October 2025
Worried about rising bills and getting by? Keir Starmer has the answer: try chewing a flag!
Whenever the polling company More in Common asks voters to list the main problems facing the UK, the cost of living comes top.
“Westminster treats the cost of living as an issue from two years ago; they’ve moved on,” says Chris Annous at More in Common. “But for the rest of Britain it’s still their biggest issue.” At focus groups, he’s noticed that wherever the venue and whatever the subject, those attending can’t stop bringing up the cost of living. From men’s health to green spaces, they all come back to bills.
The Times
4 October 2025
Will Kemi Badenoch be the leader who tells the truth on spending?
There is scope in British politics for a party like the FDP in Germany — pro-business, fiscally disciplined, “for lower taxes so that performance pays off … for a small government that delivers results instead of bureaucracy”. There’s also a crying need for it. But under first past the post, such a party just can’t win.
How come? One of the best ways of thinking about the electorate, says Luke Tryl of More in Common, is that it is divided into pro-system and anti-system voters: those who want to fix the existing institutions and those who want to burn them down. The Tories are now the party of the pro-system right, just as Labour are the party of the pro-system left. The Greens and Reform are anti-system parties. And given the state of the country, it’s a lot better to be on the anti-system side.