28 June 2024
Step forward “Whitby woman”, a voter group identified by Luke Tryl, UK director of More in Common, at the start of the campaign as being pivotal to Conservative hopes. These voters live in places such as Redcar, Northumberland, and (obviously) Scarborough & Whitby, the Yorkshire constituency that voted Conservative in 2019 with a majority of 10,270.
27 June 2024
Rishi Sunak ‘failed to deliver knockout blow’ he needed in last TV debate with Keir Starmer
Another poll, this time by the More in Common group, found the Labour leader had won by 56 – 44 per cent.
27 June 2024
A focus group of non-voters in the city, carried out by More In Common for the Guardian, offers further evidence of the depth of those feelings.
“I work for the NHS so nothing good comes out of elections for me … no one cares,” said Hameder, a trainee nurse.
24 June 2024
Who is the ‘Whitby Woman’ and why is she so important to the General Election?
The Whitby Woman has been determined, by More In Common, as someone in her 50s or 60s, who has most likely always supported the Conservatives, but is now up for grabs by other parties after experiencing disillusionment with politics in the UK.
22 June 2024
Research by More in Common and the UCL Policy Lab found most voters are only willing to give Labour less than a year to both blame the Tories for their problems and less than a year before they expect to see visible signs of improvement.
22 June 2024
Luke Tryl, a former Tory adviser who runs focus groups for More in Common, says: “No one ever brings it up unprompted in groups. It’s like the forgotten event. People visibly recoil from the idea of reopening the debates.”