News

The Telegraph

28 December 2024

Britons believe 2025 will be worse than 2024 in blow for Starmer

Britons believe 2025 will be worse for the country than 2024 by a two-to-one majority in a blow to Sir Keir Starmer’s hopes of lifting the nation’s mood, a New Year poll has revealed.

Half of Britons believe next year will be worse than this year against only 23 per cent who believe it will be better, according to the survey of more than 2,400 people by pollsters More in Common.

The Times

28 December 2024

Mega-poll shows Labour would lose nearly 200 seats

The first significant seat-by-seat analysis since the general election forecasts that, if another poll were held today, Labour would lose its majority and nearly 200 of the seats it won in July.

Luke Tryl, executive director of More in Common UK, said: “With potentially four and a half years to go, this model is not a prediction of what would happen at the next general election. Instead it confirms the fragmentation of British politics that we saw in July’s election has only accelerated in Labour’s six months in office."

New Statesman

17 December 2024

Christmas can’t save the high street

Retailers have historically relied upon December takings to make up for poor revenues earlier in the year. But polling by More In Common, commissioned by think tank Power to Change, found that, while 37 per cent of people normally do their shopping in their local town centre, it now declines to a quarter around Christmas.

Although elaborate Christmas displays in department stores once attracted crowds each December, this year just 7 per cent of people this year said they planned to do their shopping in one; 44 per cent planned to do it online. “It seems that even Christmas cannot save the department store,” the report concluded grimly.

Politics Home

15 December 2024

MP Says His Paternity Leave Was "Not Enough" And Calls For Reform

Polling suggests the public supports the idea that fathers should be actively involved in childcare.

A More in Common survey conducted in November for Dad Shift and Movember found that when presented with an either-or choice, respondents were much more likely to say a good father is actively involved in childcare as well as providing for and protecting his family, rather than that a good father concentrates on providing financially for and protecting his family.

Lib Dem voters were the most likely to agree – 87 per cent – while Labour and Reform voters were least likely to agree at 76 per cent, according to findings shared with PoliticsHome.

The Times

14 December 2024

More than half of public support digital ID cards

Digital ID cards are supported by the public, according to a poll for The Times Crime and Justice Commission.

The More in Common survey found that 53 per cent of people are in favour of a universal digital identification system, with 25 per cent strongly in favour, while only 19 per cent are against it. There is a clear majority among the supporters of all four main political parties and across all ages.

There is particularly strong support among so-called Loyal Nationals, the segment of the electorate which best represents red-wall voters who are a key target group for the political parties. Of these, 63 per cent backed the introduction of digital ID cards and 17 per cent opposed it.

Politics Home

5 December 2024

Can Donald Trump Help Reform UK Win The 'Bro Vote'?

So far there is little evidence that Farage is having anything like the same effect as Trump. Overall youth support for Reform has not shifted since the general election, holding steady at around 11 per cent.

Support from 18- to 24-year-olds is relatively evenly split between men and women, according to More in Common, but for 25- to 34-year-olds this begins to diverge – 16 per cent of young men supporting Reform compared to just 11 per cent of young women.

“We’ve seen young men move to parties of the populist or radical right. So, I definitely don’t think it’s impossible, it just hasn’t quite happened yet,” explains More in Common director Luke Tryl.