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Huff Post

Huffington Post

10 July 2024

Ditching Green Policies Played Key Role In Tories' Election Defeat

Luke Tryl, executive director at More in Common, said: “Sunak’s reversals on the country’s climate targets simply weakened the Conservative brand, making the prime minister look inconsistent, unable to deliver on his pledges, and unserious about climate change, something that made voters worry for their children and grandchildren’s future”

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The Daily Mail

10 July 2024

Did Rishi Sunak's green U-turn cost the Tories seats in Middle England? Poll suggests watering down Net Zero plans drove voters to Lib Dems and Labour as new party leader is urged to re-engage with climate change drive

Climate change was one of the top three reasons Labour and Lib Dem voters gave for supporting the parties on July 4, above housing and crime.

And the analysis by More in Common found that even those who viewed it as less important also linked increasing generation of renewable energy to reducing the cost of living, the biggest factor driving voting at the election.

Politico

Politico

8 July 2024

Starmer’s ‘quiet’ climate radicalism sets up battle with Farage

In the week before the election, POLITICO was invited by pollsters More in Common and the NGO Climate Outreach to sit in on three focus groups with once-Tory voters, many of whom were considering a switch to Labour or Reform.

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The Standard

5 July 2024

Four things Keir Starmer must heed after his landslide win

More in Common were closest with a prediction of 210, followed closely by YouGov on 212 and JL Partners on 234.

Labourlist

Labour List

5 July 2024

‘A landslide masks discontent left, right and centre. Labour has its work cut out’

Tonight’s result tells us two things – the electoral volatility of the British electorate over the last decade is in evidence once again, and the electorate has sent the same message it tried to send in 2016 and 2019 that the status quo needs to change.

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The Guardian

4 July 2024

Blair-style landslide or ‘supermajority’: what different results would mean for Labour

Luke Tryl, of More In Common, said: “The fact that I can say Ed Davey’s chance of being leader of the opposition isn’t zero is extraordinary. Such a result will be predominated with questions over the future of the Tories and how strong an opposition they could form.”