A selection of our recent appearances in the UK media.
The Independent
9 September 2025
Starmer now one of the West’s most unpopular leaders – even ranking lower than Trump
Sir Keir Starmer’s approval rating has hit an all-time low despite last week’s reshuffle designed to help reset his struggling government.
The prime minister is now one of the most unpopular leaders in the West, falling below Donald Trump and Japan’s newly resigned leader Shigeru Ishiba, according to an analysis of polls from their respective countries.
Sir Keir’s net approval rating has plummeted from 11 per cent last July to -44 this week, according to pollsters More in Common, while a whopping 62 per cent say he is doing a bad job and only 18 per cent think he is doing a good job.
The Times
7 September 2025
How much impact do migrants have on public services?
Objections to the cultural aspects of immigration, typified by flag-hoisting protests, have been obvious and angry. Yet polling by More in Common suggests that fears over immigration are more likely to be influenced by economic factors — public services, health, housing — than cultural problems like integration. But exactly how has the post-2021 “Boriswave” affected those services?
The Times
7 September 2025
Ian Murray fired and rehired within 30 hours in Keir Starmer reshuffle
The Labour MP for Edinburgh South was sacked as Scotland secretary on Friday afternoon in the cabinet reshuffle by the prime minister, Sir Keir Starmer, then brought back into government as a more junior minister late on Saturday evening.
Alexander, who previously served as Scotland secretary under Tony Blair nearly 20 years ago, praised Murray. “We owe him, as the Labour movement in Scotland, an immense debt of gratitude,” he told BBC Radio Scotland’s Sunday Show. The party veteran insisted that Labour could recover to catch the SNP, which, according to the most recent polls from More In Common, is on track to equal its 2021 Holyrood result, partly thanks to a fracturing of the unionist vote.
Sunday Express
7 September 2025
Teens 'prouder to be British than their parents' as poll shows what younger people think
British teenagers aged between 16 and 17 are more patriotic than their parents, a shock poll has suggested. Of those asked, 49% say they are proud of their national identity, while 10% say they are ashamed, a net positive score of 39.
Conducted by More in Common for The Sunday Times, the analysis polling 1,100 Brits aged 16 and 17, highlighted that almost three in 10 teenagers support abolishing the monarchy, although 24% would oppose it and 15% say they don’t know
The Times
6 September 2025
Teenagers more patriotic than their parents
The research for The Sunday Times found that 49 per cent say they are proud of their national identity, while 10 per cent say they are ashamed, a net positive score of 39. Across the population as a whole, 45 per cent are proud while 15 per cent are ashamed, a net score of 30.
Luke Tryl, the director of More in Common, said: “Much of this research shows how different the next generation of adults’ experience of childhood has been. Today’s young Britons have come of age through a decade of political turmoil, a pandemic, and a cost-of-living crisis. It’s no surprise they feel like a distinct generation, with different politics and shifting values.
The Times
6 September 2025
Reform voters look like the average Briton. Starmer does not
If last summer, in the afterglow of Labour’s general election victory, I had told you that a little over a year later Sir Keir Starmer’s party would slip to be just three or four points ahead of the recently defeated Conservatives, you might have dismissed it as early midterm blues.
Not ideal for the government, but not unprecedented. If then I told you Labour was two or three points ahead of the Tories, not in the battle for first but for second place — with Reform UK more than ten points clear of both — you might have started to question my psephological credentials. Yet that is the world we find ourselves in today.