A selection of our recent appearances in the UK media.
The Economist
2 January 2026
It’s time to rethink Britain’s relationship with the EU
The Brexit referendum was won above all on promises of taking back control and lower immigration at no economic cost. Yet in a new survey conducted for The Economist by the pollster More in Common, 52% of respondents now say the decision to leave the EU was wrong; just 32% think it was right (see chart). Only among those over 65 does the balance shift towards Brexit being right. If a referendum were held today, 47% would vote to join, compared with 32% preferring to stay out. A large majority think Brexit has led to higher not lower immigration. And 55% of respondents favour a closer trade relationship with the EU even at the expense of more barriers to trade with America.
The Guardian
1 January 2026
UK ministers face increased pressure to restrict gambling ads
New polling, shared with the Guardian, indicates strong public backing for a much less permissive approach to gambling ads, which have exploded in volume since deregulation by Tony Blair’s Labour government in 2005.
Surveys were conducted by More in Common and commissioned by the Campaign to End Gambling Advertising as part of a report titled Ending A Losing Streak.
They found that 70% of people support tougher curbs on advertising and sponsorship, with 27% saying that gambling companies should not be allowed to promote themselves at all.
Politico
31 December 2025
Britain’s teens are getting the vote — so we asked them what they really think
In a bid to start pinning down the views of this cohort, POLITICO commissioned pollster More in Common to hold an in-depth focus group, grilling eight youngsters from across the country on everything from social media disinformation to what they would do inside No. 10 Downing Street.
The group all showed an interest in politics, and had strong views on major topics such as immigration and climate change — but the majority were unaware they would get the chance to vote in 2029.
Financial Times
31 December 2025
‘There’s a real dislike, even loathing’: why voters hate Starmer and Reeves
Sir Keir Starmer ends 2025 as the most unpopular British prime minister in polling history, while Rachel Reeves, his chancellor, plumbs similar depths of public dislike. But one thing still surprises the pollsters: the level of apparent hatred felt towards them.
“I can normally understand where the public are coming from but I admit this is surprising,” said Luke Tryl, of the More in Common polling organisation. “There’s a real dislike, even loathing of Starmer and Reeves.”
“In focus groups, people say Starmer is a liar and only said what he thought he needed to say to get elected,” Tryl added. “Reeves is often deemed to be uncaring. People say she’s targeting people who can’t fight back.”
The Times
27 December 2025
Was this the year Nigel Farage peaked?
“I don’t think they’ve permanently peaked,” Tryl says. “Around 45% or so of the electorate would consider them, but it’s much harder to max that out when the economy is the focus. They need an economic offer that works but also to try to fight on territory that suits them — immigration, crime, national decline.” Tryl points out that there may be a “shy Reform” vote out there too, people who will pull the lever for Farage but not admit it in advance — many of their potential voters are also young or irregular participants in elections, so difficult to poll.
Financial Times
20 December 2025
Pitting Nimbys against Yimbys is a bad idea
The writer is UK director of More in Common
Ask Britons to describe their country in a word and the most common response is “broken”. Any optimism that accompanied the election of a new government last year has been replaced with, at best, weary cynicism, and at worst, boiling anger. But Labour’s decision to pick a fight with nature lovers, designed to show it is determined to get Britain building, may not be the best way to prove its mettle on delivering the longed-for, promised change.