News

The Daily Mail

30 October 2025

Reeves could raise income tax by 2p: Starmer lays the ground for tax raid as Tories insist Chancellor must be sacked if she breaks election vow

It came as polling by More in Common found a majority of Britons (55 per cent) believe it would be unfair to blame economic issues on Brexit, compared with a third (32 per cent) who thought that it is fair to do so.

And 52 per cent think it is unreasonable for the Chancellor to continuously blame incoming tax rises on Brexit, compared with 26 per cent who think this is reasonable.

Politico

30 October 2025

Rich pickings

MEDIA MUSINGS: A new report into the state of the British media from consultancy firm Grayling and think tank More in Common finds (surprise, surprise) that Nigel Farage is seen as the best political communicator on social media — and the Reform UK head honcho is proving particularly popular with 18-24 year olds.

The Economist

29 October 2025

Blighty newsletter: Boys and their toys

The second problem is popular opinion. We commissioned More in Common, a polling firm, to find out how much support LFG’s agenda has beyond the movement’s committed supporters. The results were mixed. Most people (53%) in principle supported building more homes in their local area, with only 26% opposed. But their support quickly withered as soon as they faced trade-offs. When people were asked whether they would support lower environmental and building-safety requirements if it meant more homes and infrastructure could be built, only 19% said yes; 58% said no. If LFG is to succeed, it will need to work out a strategy for persuading the public that the benefits of its more radical approach outweigh the costs. Until then, when told “let’s fucking go”, most people in Britain will remain firmly in their seats.

Politico

28 October 2025

Farage’s voters would love to give Prince Andrew another kicking

Reform voters, however, think Andrew should lose that title too due to his alleged behavior. Two-thirds of Reform voters (68 percent), Green voters (69 percent) and Liberal Democrat voters (63 percent) reckon he should have the honorific title of prince “officially removed,” according to a survey by the More in Common think tank. That compares with just 51 percent of mainstream Conservative and Labour Party voters.

“It perhaps shouldn’t be surprising that those voters who most want to see the Prince stripped of his title are those who are now voting for populist parties on the right or left,” Luke Tryl, executive director of More in Common, said.

“For Green voters, who tend to be among the least supportive of the monarchy, the desire to see the Prince stripped of his title shouldn’t be surprising.

“But support is almost as high among Reform voters, a timely reminder that many Reform voters are particularly exasperated by what they see as a rigged system with ‘one rule for the rich and powerful and another for anyone else,'” he said.

The Spectator

28 October 2025

Is the rise of Reform unstoppable?

The rise of Reform UK has at times seemed to defy gravity. From winning four million votes at the general election last year to emerging as the largest party at this year’s local elections, they have broken through ceiling after ceiling. What’s more, as the only party regularly hitting 30 per cent in the polls, in an era of mass electoral fragmentation, Reform could secure a landslide election victory, as across the UK seven parties split the vote between them.

Is Reform’s rise unstoppable? Granted, we are still likely some three years out from another general election, but the contours of that vote do already seem to be coming into view, and could best be described as the Reform ‘seesaw’. On one end of that seesaw are the forces driving people toward Reform: public misery and disillusion with the status quo, the urge to ‘roll the dice’ on something new.

BBC News

13 October 2025

Chris Mason: SNP are the latest proof that things change quickly in politics

Here is how the pollsters More in Common, external put it:

"Since last year's general election, Labour's support has more than halved in Scotland while the SNP has marginally improved its standing. While not seeing as significant a rise as in England, Reform has emerged as the potential second-place party after the SNP in Scotland, suppressing the Conservatives' vote share as well as eating into Labour's." Its analysis continues: "Despite losing 11 points in the constituency vote, this result would put the SNP just shy of a majority in Holyrood, mostly due to fragmentation in the other parties."