News

The Express

4 January 2026

Nigel Farage leads bombshell poll on next General Election while Labour plummets

Reform UK would win a majority if a General Election were held today, a poll of 16,000 people has suggested.Nigel Farage's Party would win a majority of 115 with 381 MPs in Westminster, a More in Common poll has found.

In this hypothetical scenario, Reform UK would win 60% of the seats with 31% of the vote, while Labour would slump to just 85 seats, a loss of 326 seats from their July 2024 landslide.

Luke Tryl, More in Common UK director, said: "Reform continues to hold poll position in our MRP. Based on polling since the budget, it suggests that in an election tomorrow, Reform could hope to secure a substantial three-figure majority. Meanwhile, the Polanski surge sees the Greens continue to make gains, with disillusioned progressives putting them within shouting distance of many more gains from Labour.

The Guardian

1 January 2026

UK ministers face increased pressure to restrict gambling ads

New polling, shared with the Guardian, indicates strong public backing for a much less permissive approach to gambling ads, which have exploded in volume since deregulation by Tony Blair’s Labour government in 2005.

Surveys were conducted by More in Common and commissioned by the Campaign to End Gambling Advertising as part of a report titled Ending A Losing Streak.

They found that 70% of people support tougher curbs on advertising and sponsorship, with 27% saying that gambling companies should not be allowed to promote themselves at all.

Politico

31 December 2025

Britain’s teens are getting the vote — so we asked them what they really think

In a bid to start pinning down the views of this cohort, POLITICO commissioned pollster More in Common to hold an in-depth focus group, grilling eight youngsters from across the country on everything from social media disinformation to what they would do inside No. 10 Downing Street.

The group all showed an interest in politics, and had strong views on major topics such as immigration and climate change — but the majority were unaware they would get the chance to vote in 2029. 

Financial Times

31 December 2025

‘There’s a real dislike, even loathing’: why voters hate Starmer and Reeves

Sir Keir Starmer ends 2025 as the most unpopular British prime minister in polling history, while Rachel Reeves, his chancellor, plumbs similar depths of public dislike. But one thing still surprises the pollsters: the level of apparent hatred felt towards them.

“I can normally understand where the public are coming from but I admit this is surprising,” said Luke Tryl, of the More in Common polling organisation. “There’s a real dislike, even loathing of Starmer and Reeves.”

“In focus groups, people say Starmer is a liar and only said what he thought he needed to say to get elected,” Tryl added. “Reeves is often deemed to be uncaring. People say she’s targeting people who can’t fight back.”

The Times

27 December 2025

Was this the year Nigel Farage peaked?

“I don’t think they’ve permanently peaked,” Tryl says. “Around 45% or so of the electorate would consider them, but it’s much harder to max that out when the economy is the focus. They need an economic offer that works but also to try to fight on territory that suits them — immigration, crime, national decline.” Tryl points out that there may be a “shy Reform” vote out there too, people who will pull the lever for Farage but not admit it in advance — many of their potential voters are also young or irregular participants in elections, so difficult to poll.

Financial Times

20 December 2025

Pitting Nimbys against Yimbys is a bad idea

The writer is UK director of More in Common

Ask Britons to describe their country in a word and the most common response is “broken”. Any optimism that accompanied the election of a new government last year has been replaced with, at best, weary cynicism, and at worst, boiling anger. But Labour’s decision to pick a fight with nature lovers, designed to show it is determined to get Britain building, may not be the best way to prove its mettle on delivering the longed-for, promised change.