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The Standard

5 July 2024

Four things Keir Starmer must heed after his landslide win

More in Common were closest with a prediction of 210, followed closely by YouGov on 212 and JL Partners on 234.


Labour List

5 July 2024

‘A landslide masks discontent left, right and centre. Labour has its work cut out’

Tonight’s result tells us two things – the electoral volatility of the British electorate over the last decade is in evidence once again, and the electorate has sent the same message it tried to send in 2016 and 2019 that the status quo needs to change.

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The Guardian

4 July 2024

Blair-style landslide or ‘supermajority’: what different results would mean for Labour

Luke Tryl, of More In Common, said: “The fact that I can say Ed Davey’s chance of being leader of the opposition isn’t zero is extraordinary. Such a result will be predominated with questions over the future of the Tories and how strong an opposition they could form.”

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The Mirror

4 July 2024

Who will win UK General Election? Poll predicts Labour will annihilate Tories

Another poll of 13,556 people by More in Common forecast the Tories will be reduced to just 126 seats, while Labour is expected to outperform its 1997 landslide victory by getting 430 MPs.


The Independent

4 July 2024

Polling predicts how Britain’s diverse voter base could swing at the general election

New polling has forecast how the UK’s different ethnic minority groups will likely be voting on Thursday, with the war in Gaza a major concern for 1 in 5 of the nation’s Asian voters.

Exclusive polling for The Independent by More In Common shows that Black voters are still far more likely to vote Labour than any other party and more than any other ethnicity.


The Telegraph

3 July 2024

Tory party set for multiple ‘Portillo moments’, poll predicts

Luke Tryl, the executive director of More in Common, said: “With hours to go before polls opening, our latest MRP suggests the Conservative Party are heading for the worst result in their history, while Labour look set to achieve a record-breaking majority of their own.

But Mr Tryl went on to warn it would be “a mistake to assume that tomorrow doesn’t matter”, noting that more than 100 constituencies were still too close to call.