News

The Spectator

9 August 2025

Motherland: how Farage is winning over women

Polling from More in Common shows that, since the general election, Reform has gained 14 percentage points among women, while Labour has lost 12, but with every cohort over the age of 45 the swing is even bigger. It is most pronounced in the Generation X group, aged 45 to 60, where Reform tops the polls. They also lead among Boomer women, aged 61 to 75. Among the over-75s, where the Tories still win, more women support Reform than the Lib Dems, Labour and the Greens combined.

Farage’s party also wins the support of one in five women in the younger age groups, putting them second to Labour on 22 per cent among millennials aged 29 to 44 and on 19 per cent among the 18- to 28-year-olds of Generation Z (just four points behind Labour). Luke Tryl of More in Common says: ‘Among all other age groups, women have been moving towards Reform more than any other party.’

The New Statesman

30 July 2025

One year on, tensions still circle Britain’s asylum-seeker hotels

Deprivation and social dislocation, not levels of immigration, were the most common factors in riot-hit areas last summer, according to a report shared exclusively with the New Statesman that has been read in No 10. “This Place Matters”, by Citizens UK, UCL Policy Lab, and More in Common, finds no consistent correlation between high immigration to an area and low social cohesion.

Rather, integration is what counts. The constituencies that experienced unrest all have populations where more people feel “disconnected” than “connected”. While financial insecurity is one of the strongest predictors of disconnection, the report identifies other alienating trends: neglected high streets and town centres, the decline of in-person socialising, and a loss of “associational life” – fewer communal spaces where people interact, remote working and even self-checkouts.

The Sunday Times

26 July 2025

What Britons think about Israel, boats and our ‘chaotic’ world

Britons see the world in 2025 as “chaotic” and “dangerous” as global conflict reaches the highest level since the end of the Second World War, a poll shows.

They believe the UK’s power is diminishing while countries such as China and Russia — and the United States — are growing in stature and might, the study of more than 2,000 people by More in Common, the think tank, found. The pollster also carried out a focus group in Plymouth.

The Sun

26 July 2025

Shock poll shows UK is set for ‘Rainbow Coalition’ which will shatter current system – but will it make us ungovernable?

BRITAIN is heading for a five-party “Rainbow Coalition” for the first time in its history if there is a small shift in the polls, experts have warned.

Pollsters More in Common recently carried out a massive survey predicting how people may vote at the next election, seat by seat. It predicted a coalition government is on the cards in 2029.

The Economist

23 July 2025

The peril of trying to please people

Compromise has already damaged Sir Keir’s government. An unpopular scheme to remove an (up to) £300 winter-fuel allowance from pensioners has been partly reversed. Now pensioners who earn less than £35,000 a year, which is about three-quarters of them, will receive it. A cost-saving measure will save almost no costs, as a compromise. Before the decision Labour could count on the support of about 13% of pensioners. After the decision, it is about 15%. Once focus groups complained about the elderly losing £300 a year, points out Luke Tryl, from More In Common, a pollster; increasingly, they grumble about u-turns.

The Independent

17 July 2025

Labour voters back doctors over five-day strike and think Wes Streeting should meet pay demands

Labour voters support junior doctors’ plans to stage a five-day walkout next week, even as public support for the strike collapses, according to a new poll.

Overall people oppose the industrial action due to start next Friday by a margin of 44 per cent to 34 per cent, pollsters More in Common found.

However, Labour voters support the strikes, with 47 per cent in favour and 35 per cent against, in a major challenge to the stance taken by the health secretary Wes Streeting who has vociferously pressed doctors’ leaders to ditch their plans.