Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

What do Britons really think about the riots?
Social Cohesion
What do Britons really think about the riots?

For almost two weeks, Britain has seen a sustained outbreak of disorder with riots blighting towns and cities in England and Northern Ireland.  New research by More in Common explores whether the disorder reflects the unease of millions across the country as some have claimed, or the actions of a handful of thugs as others have suggested.

General Election 2024 Politics
Change Pending

The path to the 2024 General Election and beyond

Climate and energy at the General Election
Climate Cost of living Politics
Climate and energy at the General Election

Polling by More in Common for E3G (the independent climate think tank) conducted after close of polls on Thursday finds that delivery on climate is emerging as a key test for Labour voters for the new government, and Sunak’s backtracking on climate deadlines seems to have have cost him votes to the Liberal Democrats and Labour. 

‘General Election 2024 – What happened?’ Webinar
General Election 2024
‘General Election 2024 – What happened?’ Webinar

More in Common’s UK Director, Luke Tryl, presents our final webinar of the 2024 General Election; the post-mortem. 

‘A landslide masks discontent left, right and centre. Labour has its work cut out’
General Election 2024
‘A landslide masks discontent left, right and centre. Labour has its work cut out’

More in Common’s Luke Tryl writes on the challenges facing Labour as Keir Starmer enters Downing Street.

General Election Pre-Mortem
General Election 2024
General Election Pre-Mortem

Our final webinar of the election campaign reveals how voters are thinking as they head to the polls.

More in Common projects Labour will gain a majority of over 200 seats on 4 July
General Election 2024 MRP
More in Common projects Labour will gain a majority of over 200 seats on 4 July

More in Common and The News Agents have released their third and final MRP of the General Election campaign which projects Labour will win 430 seats in Thursday’s election – a majority of 210, while the Conservatives are expected to hold just 126 seats, their lowest ever result.

Wisdom of the crowds
General Election 2024
Wisdom of the crowds

In previous elections, some of the most accurate ways to predict the results has been asking voters what they think the results will be. 

Scottish Voters and General Election – Final Poll
General Election 2024 Scotland
Scottish Voters and General Election – Final Poll

More in Common’s final poll of Scottish voters of this General Election campaign shows Labour ahead by five points

Welsh Voters and the General Election
General Election 2024 Wales
Welsh Voters and the General Election

More in Common’s final Wales-only poll of the General Election campaign finds Labour set to dominate again in Wales, despite Gething’s approval ratings slumping to new lows 

Is Social Mobility On The Ballot?
Economy General Election 2024
Is Social Mobility On The Ballot?

A look at how the public approach the topic of social mobility and how the party manifestos stack up – based on polling and focus group research in partnership with the Sutton Trust.

“Everyone just hates politics”
General Election 2024
“Everyone just hates politics”

We hear from voters in Hull East, the lowest-turnout constituency, about why this time round they’ll be staying at home.

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