Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

Labour can’t afford to stand still
Labour Party
Labour can’t afford to stand still

Given how marginal the new parliament is, Labour can’t afford not to increase its vote share at the next General Election. 

What next for the Liberal Democrats?
Liberal Democrats
What next for the Liberal Democrats?

The Liberal Democrats gather in Brighton this weekend for their first party conference following their remarkable election result which saw them climb from 11 seats to 72 seats. With this success down to a highly focused Blue Wall strategy – and with only 27 constituencies remaining where the Lib Dems are in second place – the party will need to confront the question of: what’s next and have the Lib Dems reached their ceiling?   

The Seven Segments and English Identity
Identity Seven Segments
The Seven Segments and English Identity

This is the second part of a two-part series of blogs from John Denham using More in Common data. Part One, about how English identities were reflected in the General Election results is available here. Professor John Denham is the Director of the Centre for English Identity and Politics at the University of Southampton. Formerly, he was the Member of Parliament for Southampton Itchen and minister in the last Labour government for 10 years.

Climate International affairs
Green and Global Britain
Conservative Leadership Election Focus Groups
Conservative Party
Conservative Leadership Election Focus Groups

New focus group research from More in Common exploring the appeal of each of the Conservative leadership candidates

Our 2024 Election Polling: Lessons Learned
General Election 2024
Our 2024 Election Polling: Lessons Learned

Over the last few months, we have looked into where we think our General Election polling went well, and the areas we need to improve if we want to continue to make our polling as accurate as possible.

English Identities at the 2024 General Election
General Election 2024 Identity
English Identities at the 2024 General Election

This is Part One of a two-part series of blogs from John Denham using More in Common data. Part Two, about how English identities intersect with More in Common’s core values model will be published next week. Professor John Denham is the Director of the Centre for English Identity and Politics at the University of Southampton. Formerly, he was the Member of Parliament for Southampton Itchen and minister in the last Labour government for 10 years.

What do Britons really think about the riots?
Social Cohesion
What do Britons really think about the riots?

For almost two weeks, Britain has seen a sustained outbreak of disorder with riots blighting towns and cities in England and Northern Ireland.  New research by More in Common explores whether the disorder reflects the unease of millions across the country as some have claimed, or the actions of a handful of thugs as others have suggested.

General Election 2024 Politics
Change Pending

The path to the 2024 General Election and beyond

Climate and energy at the General Election
Climate Cost of living Politics
Climate and energy at the General Election

Polling by More in Common for E3G (the independent climate think tank) conducted after close of polls on Thursday finds that delivery on climate is emerging as a key test for Labour voters for the new government, and Sunak’s backtracking on climate deadlines seems to have have cost him votes to the Liberal Democrats and Labour. 

‘General Election 2024 – What happened?’ Webinar
General Election 2024
‘General Election 2024 – What happened?’ Webinar

More in Common’s UK Director, Luke Tryl, presents our final webinar of the 2024 General Election; the post-mortem. 

‘A landslide masks discontent left, right and centre. Labour has its work cut out’
General Election 2024
‘A landslide masks discontent left, right and centre. Labour has its work cut out’

More in Common’s Luke Tryl writes on the challenges facing Labour as Keir Starmer enters Downing Street.

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