Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

The Public’s Verdict
Cost of living Economy
The Public’s Verdict

Following Labour’s highly anticipated — and somewhat dreaded — Autumn Statement, polling by More in Common shows mixed public reactions. Alongside some highly popular policies and a small improvement in the government’s approval ratings, the budget has left some Britons with a persisting sense of pessimism. Labour now faces the challenge of restoring the public’s trust and delivering on their economic promises.

Economy
Doom Loop

Britons and the budget

Exploring Britons’ understanding of Black History
Identity
Exploring Britons’ understanding of Black History

New polling by More in Common revealing a limited public understanding of Black British history raises questions about whether there should be a review of Black History education across the UK.

The Employment Rights Bill
Politics
The Employment Rights Bill

Today, Labour unveils one of its flagship policies – a set of workplace reforms intended to “make work pay”. Our polling shows the proposals chime with broad public support for workplace reform – with half of Britons agreeing that employee rights need to be strengthened.

Scottish Voters After the Election
General Election 2024 Scotland
Scottish Voters After the Election

Our latest polling data reveals the Scottish public’s views on independence, the major parties, and the new Labour government in Westminster.

Labour can’t afford to stand still
Labour Party
Labour can’t afford to stand still

Given how marginal the new parliament is, Labour can’t afford not to increase its vote share at the next General Election. 

What next for the Liberal Democrats?
Liberal Democrats
What next for the Liberal Democrats?

The Liberal Democrats gather in Brighton this weekend for their first party conference following their remarkable election result which saw them climb from 11 seats to 72 seats. With this success down to a highly focused Blue Wall strategy – and with only 27 constituencies remaining where the Lib Dems are in second place – the party will need to confront the question of: what’s next and have the Lib Dems reached their ceiling?   

The Seven Segments and English Identity
Identity Seven Segments
The Seven Segments and English Identity

This is the second part of a two-part series of blogs from John Denham using More in Common data. Part One, about how English identities were reflected in the General Election results is available here. Professor John Denham is the Director of the Centre for English Identity and Politics at the University of Southampton. Formerly, he was the Member of Parliament for Southampton Itchen and minister in the last Labour government for 10 years.

Climate International affairs
Green and Global Britain
Conservative Leadership Election Focus Groups
Conservative Party
Conservative Leadership Election Focus Groups

New focus group research from More in Common exploring the appeal of each of the Conservative leadership candidates

Our 2024 Election Polling: Lessons Learned
General Election 2024
Our 2024 Election Polling: Lessons Learned

Over the last few months, we have looked into where we think our General Election polling went well, and the areas we need to improve if we want to continue to make our polling as accurate as possible.

English Identities at the 2024 General Election
General Election 2024 Identity
English Identities at the 2024 General Election

This is Part One of a two-part series of blogs from John Denham using More in Common data. Part Two, about how English identities intersect with More in Common’s core values model will be published next week. Professor John Denham is the Director of the Centre for English Identity and Politics at the University of Southampton. Formerly, he was the Member of Parliament for Southampton Itchen and minister in the last Labour government for 10 years.

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