We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.
Our research into the public’s starting points on international trade in post-Brexit Britain reveals that Britons want to see trade delivering on economic growth, jobs and choice for consumers – and shows a clear path for how they want that to happen.
New polling by More in Common continues to find the trend of narrower, though still majority delivering, leads for Labour.
During COP26, More in Common convened six focus groups with participants from across the British Seven segments to find out what the public thought about the big climate issues as world leaders were meeting to discuss.
Over the past year, More in Common and Kantar Public have surveyed over 10,000 people, to try and better understand what the British public thinks about issues of inequality, fairness and the gap between the haves and have nots. This longitudinal lens has allowed us to see the impact of the rising cost of living, from the beginnings of the crisis in Britain last winter to the present day, and how it has imprinted on public attitudes.
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