We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.
More in Common Election Battleground Series – March 2024
Putting the public and communities in the driving seat
Our research into the public’s starting points on international trade in post-Brexit Britain reveals that Britons want to see trade delivering on economic growth, jobs and choice for consumers – and shows a clear path for how they want that to happen.
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