Research

We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.

Focus Group Live – Bury North
General Election 2024
Focus Group Live – Bury North

To mark the start of the General Election campaign, More in Common held the first in our series of live focus groups to shed some light on what voters in Bury North think about the campaign so far.

How would Britons feel if Labour wins?
General Election 2024 Labour Party
How would Britons feel if Labour wins?

More in Common’s polling finds that – while the public do intend to vote Labour – they feel pretty ambivalent about a Labour victory. Most of the public, in fact, would be happier to find a fiver on the street than for Labour to win.

What do Welsh voters want from the General Election?
General Election 2024 Wales
What do Welsh voters want from the General Election?

More in Common’s polling of Welsh adults shows that Labour’s brand remains strong, even if voters hold unfavourable views about Vaughan Gething

What do voters make of Sunak’s national service plan?
Conservative Party General Election 2024
What do voters make of Sunak’s national service plan?

Polling conducted in the days after the Conservatives’ National Service announcement shows that the public narrowly support the proposals, but support is particularly high among the Conservatives’ key target voters.

General Election Campaign Webinar – Starting points
General Election 2024
General Election Campaign Webinar – Starting points

As the election campaign begins in earnest, More in Common’s first weekly webinar reveals the public’s starting points, drawing on snap polling and focus groups conducted in the first week of the campaign

What do Scottish voters want from the General Election?
General Election 2024 Scotland
What do Scottish voters want from the General Election?

More in Common’s first poll of Scottish voters since the start of the General Election campaign shows Labour ahead by five points

Housing Politics
No place like home

Navigating public opinion on housing

Internet & Social Media
Phoning it in

Britons, smartphones and social media

Mayoral races are no longer simply a proxy for national politics
Elections Politics
Mayoral races are no longer simply a proxy for national politics

New research from More in Common finds that the public are increasingly making a distinction between how they vote on local and national politics Voters want mayors to focus on crime, high streets, transport and the local environment Incumbent mayors are bucking the national trend and providing an antidote to voter cynicism Strong preference for local champions rather than extensions of national parties

General Election 2024
Backfire

Culture Wars and the General Election

Europe Talks Flying
Cost of living Transport
Europe Talks Flying

Navigating public opinion on aviation and climate 

Equality, Diversity & Inclusion
Finding a Balance

How to ensure Equality, Diversity and Inclusion is for everyone

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