Events

Dissenting Disruptors

The seven segments and AI

At More in Common, we segment the British public by their social attitudes—the instincts people bring to politics, culture, and everyday life. So we did the obvious thing: we gave our quiz to the big AI models (the free versions at least).

Shattered Britain

Making sense of what Britons want in a country that feels broken

Progressive Activists

More in Common’s new report takes a detailed look into the worldviews and attitudes of Progressive Activists, exploring what makes them different from the rest of the country, and why progressive campaigns in recent years increasingly seem to be backfiring. Progressive Activists are just one of More in Common’s British Seven segments – you can find out more about the rest of the segments and take the quiz to find out which segment you fall into here:

The Seven Segments and English Identity

This is the second part of a two-part series of blogs from John Denham using More in Common data. Part One, about how English identities were reflected in the General Election results is available here. Professor John Denham is the Director of the Centre for English Identity and Politics at the University of Southampton. Formerly, he was the Member of Parliament for Southampton Itchen and minister in the last Labour government for 10 years.

The Seven Segments at the General Election

In 2020, we developed our British Seven segmentation of the British public, to help understand not just what people think, but why they think it. Four years on, we’ve been continually tracking what the seven segments think, and our latest webinar goes into more detail about how they will be voting in the General Election,

The British Seven segments and the next general election

UK Director Luke Tryl discusses More in Common’s new polling insights and what they might mean in the lead-up to the next general election