Research

Our final webinar of the election campaign reveals how voters are thinking as they head to the polls.

More in Common and The News Agents have released their third and final MRP of the General Election campaign which projects Labour will win 430 seats in Thursday’s election – a majority of 210, while the Conservatives are expected to hold just 126 seats, their lowest ever result.

In previous elections, some of the most accurate ways to predict the results has been asking voters what they think the results will be. 

More in Common’s final poll of Scottish voters of this General Election campaign shows Labour ahead by five points

More in Common’s final Wales-only poll of the General Election campaign finds Labour set to dominate again in Wales, despite Gething’s approval ratings slumping to new lows 

A look at how the public approach the topic of social mobility and how the party manifestos stack up – based on polling and focus group research in partnership with the Sutton Trust.

We hear from voters in Hull East, the lowest-turnout constituency, about why this time round they’ll be staying at home.

In 2020, we developed our British Seven segmentation of the British public, to help understand not just what people think, but why they think it. Four years on, we’ve been continually tracking what the seven segments think, and our latest webinar goes into more detail about how they will be voting in the General Election,

More in Common’s snap poll reveals who won election campaign’s last TV debate, according to the people who watched it

This election campaign has been defined by a series of high-profile gaffes, scandals, and controversies – many of which have had surprisingly high cut through for a public which is otherwise increasingly switched-off from politics.

Labour have promised change at this election, but our polling with UCL Policy Lab suggests that they won’t have long to deliver it before voters start thinking they have been let down. Given the rise of smaller parties, this could spell electoral trouble for Labour in years ahead.

As the election campaign comes closer to its final week, our tracking shows what has changed – and what has stayed the same – throughout the campaigns first five weeks.