Research

In 2020, we developed our British Seven segmentation of the British public, to help understand not just what people think, but why they think it. Four years on, we’ve been continually tracking what the seven segments think, and our latest webinar goes into more detail about how they will be voting in the General Election,

More in Common’s snap poll reveals who won election campaign’s last TV debate, according to the people who watched it

This election campaign has been defined by a series of high-profile gaffes, scandals, and controversies – many of which have had surprisingly high cut through for a public which is otherwise increasingly switched-off from politics.

Labour have promised change at this election, but our polling with UCL Policy Lab suggests that they won’t have long to deliver it before voters start thinking they have been let down. Given the rise of smaller parties, this could spell electoral trouble for Labour in years ahead.

As the election campaign comes closer to its final week, our tracking shows what has changed – and what has stayed the same – throughout the campaigns first five weeks.

As the manifestos are released, More in Common’s next weekly webinar reveals how voters are feeling about the proposals from the parties, whether they see them as aimed at ‘people like me’, and what they anticipate the impact of them will be 

More in Common’s MRP model released today predicts Labour will win 406 seats in the General Election on 4 July – a majority of 162, while the Conservatives are expected to hold just 155 seats.

New research from the UCL Policy Lab and More in Common finds the importance voters put on the patriotism of their political leaders in the lead up to the general election. The research finds:

More in Common’s focus group in Edinburgh sheds new light on undecided voters.

What has changed?

Snap findings from More in Common’s poll of more than 1,000 viewers of tonight’s 7-party BBC debate.