News

the i

23 March 2024

Ignoring Waspi women could cost Labour at the election, pollsters warnthe i

Luke Tryl, the UK director of the More in Common, said its recent polling suggested Waspi women could have a crucial influence on the general election result.

“If you look at the key voter block of 2019 Conservatives who are currently undecided – it is disproportionately older women. It’s 60 to 70 per cent female, with an average age in the sixties.

“So Waspi women are a key part of the voter bloc that has this outsized influence on the election. The scale of how big Labour’s victory might be – from a hung parliament to large majority – depends to some degree on these undecided voters.”

Westminster Insider podcast from Politico

22 March 2024

The secrets of the pollsters

Host Sascha O'Sullivan delves into the secrets of the polling industry and asks — if the polls were wrong before, could they be wrong again?

Sascha also tags along to a series of focus groups — including with More in Common's Luke Tryl — to see how they really work.

The Express

13 March 2024

Blunt warning for Jeremy Hunt as voters say pensioners were left worst off by Budget

Responding to the stark findings, Luke Tryl, UK director of More in Common, warned: “It's rare for pensioners to be perceived as losers emerging from a Conservative budget - and for good reason, pensioners' votes are vital to the Tories electoral prospects”.

“The Government will have to hope that the significant triple lock rise coming in April helps to assuage concerns that pensioners have been left behind in a critical election year.”

Financial Times

12 March 2024

Rishi Sunak’s authority ‘seeping away’, say Tory MPs

A survey by the More in Common think-tank, conducted after the March 6 Budget, found the Conservatives had received “zero poll bounce” from the fiscal statement and its 2p cut in national insurance.

The Telegraph

29 February 2024

We’re not heading for a Gaza election – Galloway’s win is a protest against Broken Britain

UK Director Luke Tryl offers his snap analysis of Galloway's byelection victory in Rochdale.

"But despite all that, the idea that the next General Election will be “The Gaza Election” is far-fetched. In focus groups in Rochdale, we found Muslim and non-Muslim voters alike were dismayed that their by-election was being treated as a referendum on the Middle East. They wanted to hear what the candidates were going to do to reduce crime in the town centre, to help them get off never-ending waiting lists and to make the cost of living less painful."

Labour List

29 February 2024

Rochdale by-election: Results breakdown and analysis as George Galloway says ‘this is for Gaza’

UK Director Luke Tryl offers his snap analysis of Galloway's byelection victory in Rochdale.

Luke Tryl, UK director of More in Common, said it was a “terrible result for main parties”, but “the circumstances mean it is far more likely the lesson here is one about candidate selection and due diligence than about public opinion more broadly”.