8 June 2024
Voters are furious with Rishi Sunak over his D-Day dash but don’t fully trust “smug” Sir Keir Starmer, a focus group reveals.
Our group of seven all backed Boris Johnson in 2019 but said they are now exploring voting for the Conservatives, Labour or Nigel Farage’s Reform.
They were quizzed over their views on the two party leaders and their plans by the polling firm More In Common.
8 June 2024
While the £2,000 claim remains slightly ahead in terms of salience, the pollsters More in Common found that by a margin of 42 per cent to 29 per cent, voters say they believe Labour, not the Tories.
6 June 2024
Treasury rubbished Rishi Sunak's £2,000 tax hike election TV debate claim
Luke Tryl, from More in Common, said: “In general this kind of thing tends to muddy the waters rather than leave people any the wiser. So I suspect some people will still just hear £2,000 tax rises, but for others it might make them start to question Sunak’s honesty.
"Overall, given Starmer didn’t rebut it immediately I think it probably does advantage the Tories in the short term, but given the letter they (the Conservatives) would be wise not to repeat it."
5 June 2024
Education has all but disappeared from the election debate
Polling commissioned from More in Common by the Sutton Trust, and published last week, demonstrates that the public passionately agrees that access to opportunity is currently unequal. Some 83 per cent say the gap between social classes is either quite big or very big, with 44 per cent believing it is bigger now than 50 years ago. The majority say that children from well-off families get better opportunities in school (62 per cent), in pre-school education (59 per cent) at universities (62 per cent) and in jobs (54 per cent), especially professions such as accountancy, law or medicine (61 per cent).
4 June 2024
About 15% of voters are still undecided, according to the research consultancy More in Common. This is not unusual a month before a general election – but what makes it different is the significant proportion who backed the Conservatives in 2019, said the organisation’s UK director, Luke Tryl.
What is even more interesting is the profile of these undecided voters: more likely to be women, owning their own home in towns and suburbs, with an average age of 61, less likely to have a degree, more likely to have voted for Brexit.
3 June 2024
To earn our vote, Sunak must embrace meaningful reform on tax, childcare, and nuclear energy
The word of this election is, at best, apathy. When asked to describe how they felt about the election campaign, voters told More in Common it was ‘negative,’ ‘boring,’ ‘predictable’ and ‘uninspired.’ The word cloud this created should send a pretty stark message to those seeking election.