25 February 2024
Rochdale by-election ‘will be won on bread and butter, not Gaza’
More in Common's focus groups show that voters in Rochdale care about local issues like the NHS, crime and cost of living at the upcoming byelection.
24 February 2024
Two-thirds of Britons want ban on smartphones for under-16s
More in Common's polling results hailed as ‘tipping point’ when public recognises devices have ‘transformed childhood’ for the ‘worse’
23 February 2024
Reform UK to announce new policies and candidates at Doncaster rally
Fresh research released on Friday by the More in Common thinktank underlined how it is Farage, and not Tice, who is attracting voters to Reform. The polling also showed that, unlike other voter cohorts, the single issue of immigration was why people supported Reform.
For six-in-10 Reform UK voters, its policies on immigration were a top reason for voting for that party. A quarter of Reform UK voters back the party out of support for Farage – while just 7% are doing so to support Tice.
23 February 2024
Older suburban women could hold key to next election, poll finds
Analysis by More In Common suggested the Conservative coalition was ‘fragmenting’ and the next election will be about policies, not personalities.
23 February 2024
Suburban women in their sixties could decide the next election
Luke Tryl, the director of More in Common, said: “They are overwhelmingly female, Conservative-to-don’t-know voters, and Conservative 2019 voters who are now undecided are overwhelmingly female, around 70 per cent, older than average, 61, and disproportionately likely to live in small towns and or suburbs.
“Who these voters opt for will decide the scale of a Labour victory. While winning back this group won’t be enough to keep the Conservatives in power, they will determine the size of any likely Labour victory, from a hung Parliament to a landslide."
23 February 2024
2024 General Election 'will be decided by older women in suburbs'
A think tank has said the general election will be decided by a group of older women who live in the suburbs and voted Conservative in 2019