itvX

11 June 2024

In search of 'Whitby Woman' - a vital target voter at this general election

In 2024, the one to watch is ‘Whitby Woman.'

She’s around 61, lives in a coastal town, has voted Conservative before but is undecided this time.

Her decision now will play a big part in determining whether the Tories are wiped out, or manage to survive.

That’s according to the think tank More in Common, who insist 'Whitby Woman' is about more than just alliteration, but reflective of important electoral geography.

the i

11 June 2024

Voters back Labour’s private school tax plan despite concerns for state sector

Luke Tryl of More in Common said: “As we look ahead to the release of general election manifestos, Labour’s policy of applying VAT on private school fees is consistently one of their most popular policies, supported by a majority of the public.

“However, despite the policy’s popularity with voters, most aren’t yet convinced of that the money raised from the policy will exceed the extra cost of educating more children in the state sector.”

The Sun

10 June 2024

What does YOUR biscuit choice say about who you will vote for? Most Tory and Labour biscuits revealed

Chocolate digestives and Rich Teas are the most "Tory" of all biscuits, a snap poll has revealed.

Research from More In Common shows that three in ten Brits favouring Rich Teas and Digestives as a snack plan to vote for Rishi Sunak.

Meanwhile, the most Labour biscuits are Maryland Cookies and Oreos.

The Independent

10 June 2024

Mapped: Tactical voting poses threat to half of projected Tory election wins

Luke Tryl, director of think tank More In Common, said voters are more clued in than ever on tactical voting.

“The ‘time for change’ mood is so strong,” he said. “70 per cent of voters say it’s time for change, versus 30 per cent who say ‘stick with the plan’. More people will be inclined to vote tactically to get that change,” Mr Tryl told The Independent.

Huffington Post

9 June 2024

Voters Support Labour's 'Great British Energy' Plan - But Don't Think It Will Cut Bills

Polling by the More in Common think-tank, seen by HuffPost UK, shows that nearly two-thirds of the public - 63% - back the party’s flagship “Great British Energy” policy.

Labour has said the new publicly-owned body will reduce bills and boost energy security by making the UK less reliant on foreign imports.

However, the poll of 2,055 British adults shows that the 67% believe it will either increase or have no effect on how much they pay for their gas and electricity, with just 33% thinking it will bring them down.

Meanwhile, nearly half (45%) think it will lead to higher taxes, compared to 40% who think it will have no effect and 15% who think it will reduce them.

Luke Tryl, executive director of More in Common, said: “What’s interesting about support for Labour’s flagship GB Energy policy is that it’s not just Labour voters who like it - those voting for other parties also say it’s a good idea."

The Guardian

8 June 2024

Sunak dodges question from press amid criticism for D-day exit

During the debate, hosted by the BBC news presenter Mishal Husain, Mordaunt and Rayner engaged in heated exchanges over tax, NHS waiting lists and the push for net zero.

However, a snap poll of more than 1,000 viewers conducted by researchers More In Common placed Farage as the winner with 25%.

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