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More in Common, who coined the Whitby Woman term, believe that the group could play a crucial role in deciding whether Labour wins by a landslide or is limited to a small majority or even a hung parliament.

The group overwhelmingly voted Tory in 2019 but are disenchanted with the party and may stay at home this election.

According to More in Common, 82 per cent of women in the group oppose the policy, with only 5 per cent supportive.

Spelling out the importance of the voting category earlier this week, Luke Tryl of More in Common said: 'For the Conservatives to avoid a 1997 style meltdown they need to win back some of those who voted Conservative in 2019 but now don't know who they will vote for and this group are around 70 per cent female.

'The group has an average age in the early 60s, tend to own their own home and live in a small town or suburb.

'Most don't have a degree and they tend to own their own home outright.'

A poll of Welsh voters for the More In Common thinktank shows the Labour is still way ahead with support at 45% compared to 21% for the Conservatives.

However, the same poll shows that a third of people think that Labour’s leader in Wales, Vaughan Gething, should resign over the donations scandal.

Majority want maintenance grants reintroduced for poorest students - poll

A poll for the Sutton Trust charity found 87% of Britons agree that the Government should provide financial support for students from low-income households while at university.

The survey, of more than 2,000 adults in England, Scotland and Wales, found the majority (53%) want to see maintenance grants for students from low-income households reinstated.