The Daily Mail
23 February 2024
Suburban women in their 60s who voted Tory in 2019 could be the difference at the next election, think tank says
Mr Tryl said: 'As this in-depth analysis suggests, the parties' fortunes are likely to be shaped by a series of factors that sit underneath headline voting intention.
'That includes the dominance of the cost of living, the rising salience of crime, what the unusually large number of undecided female voters who voted Tory in 2019, ultimately decide to do and to what extent third-party voters for the Greens, Liberal Democrats or Reform UK decide to vote tactically.'