The Guardian
22 April 2024
Keir Starmer asks Labour candidates to 'fly the flag' on St George's Day
Labour insiders have pointed to polling from More In Common in 2019 that found that when people were asked whether seeing the British flag flying made them feel “good” or “bad”, 75% of respondents replied “good”. A group called “progressive activists” – described by More In Common as being most likely to vote for Labour, the Greens and the SNP – were the only segment in which a majority (69%) replied “bad”, compared with 31% among other respondents.