News

The Guardian

14 July 2024

Muslims aren’t single-issue voters. Gaza was a lightning rod for their disaffection

We would hear real frustration over Labour on Gaza,” Luke Tryl, of the organisation More in Common, observed of focus groups with Muslim voters, “but very quickly it would come back to a broader point that Labour took Muslim votes for granted and that their communities had been neglected”, an attitude “similar to what you’d hear in the red wall post referendum”.

The Express

11 July 2024

Transitioning away from expensive oil and gas is what voters instructed Labour to do

As the Conservatives experienced in the general election, the public do not buy the myth that new oil and gas is any kind of solution to ending cold, damp homes, or increasing energy independence, or boosting the economy or jobs. In fact polling by More in Common shows that ditching green policies, and obsessing over maxing out north sea oil and gas, played a key role in the Conservative’s worst election defeat in its parliamentary history.

Huffington Post

10 July 2024

Ditching Green Policies Played Key Role In Tories' Election Defeat

Luke Tryl, executive director at More in Common, said: “Sunak’s reversals on the country’s climate targets simply weakened the Conservative brand, making the prime minister look inconsistent, unable to deliver on his pledges, and unserious about climate change, something that made voters worry for their children and grandchildren’s future”

The Daily Mail

10 July 2024

Did Rishi Sunak's green U-turn cost the Tories seats in Middle England? Poll suggests watering down Net Zero plans drove voters to Lib Dems and Labour as new party leader is urged to re-engage with climate change drive

Climate change was one of the top three reasons Labour and Lib Dem voters gave for supporting the parties on July 4, above housing and crime.

And the analysis by More in Common found that even those who viewed it as less important also linked increasing generation of renewable energy to reducing the cost of living, the biggest factor driving voting at the election.

Politico

8 July 2024

Starmer’s ‘quiet’ climate radicalism sets up battle with Farage

In the week before the election, POLITICO was invited by pollsters More in Common and the NGO Climate Outreach to sit in on three focus groups with once-Tory voters, many of whom were considering a switch to Labour or Reform.

Labour List

5 July 2024

‘A landslide masks discontent left, right and centre. Labour has its work cut out’

Tonight’s result tells us two things – the electoral volatility of the British electorate over the last decade is in evidence once again, and the electorate has sent the same message it tried to send in 2016 and 2019 that the status quo needs to change.