News

Why Sergeant Major Sunak went over the top against his team’s advice

Luke Tryl of More in Common, who ran the group, said: “The general mood was that time was up for the Conservatives, but they knew almost nothing about Starmer, yet were backing him because of the time-for-change mood.”

“While the public aren’t particularly convinced much will get better whoever wins the next election, it’s striking that there is one area where the public do think Labour will do a much better job than the Conservatives,” said Luke Tryl, director of More in Common.

“Combine that with the fact more of the public think taxes on working people are actually likely to rise under the Conservatives than Labour, and you can see that, even leaving headline voting intention aside, how much the Conservatives have to do to convince the public they’d be better off under them.”

According to Luke Tryl, director of More in Common, a sixth of Lib Dem supporters intend to cast their ballots for another party, while four in ten say they would switch allegiances if they discover the party cannot win in their seat. This, Tryl says, will mostly benefit Starmer.

Luke Tryl, UK director of More in Common, said: “While domestic concerns like the cost of living are dominating the campaign, it’s clear that with global tensions rising the public also want to hear what the political parties are going to do to keep Britain safe on the international stage.

“While both larger parties still have to do more to prove that they can meet the challenge posed by threats from overseas, Labour can at least be confident that under Keir Starmer they have dispelled many of the concerns the voters had about the Party under Jeremy Corbyn, who they didn’t trust to keep them safe.

“While you might not instinctively think the decision to watch Happy Valley or The Crown is a political decision, it is undoubtedly the case that the viewing habits of the different tribes of the electorate vary significantly,” says Luke Tryl, the UK executive director of More in Common, who oversaw the polling.

“Looking at how viewers of these different shows have switched in their voting intention provides a different way of showing quite how much the electoral landscape has been upended since the last election.”