News

The Independent

6 June 2024

Treasury rubbished Rishi Sunak's £2,000 tax hike election TV debate claim

Luke Tryl, from More in Common, said: “In general this kind of thing tends to muddy the waters rather than leave people any the wiser. So I suspect some people will still just hear £2,000 tax rises, but for others it might make them start to question Sunak’s honesty.

"Overall, given Starmer didn’t rebut it immediately I think it probably does advantage the Tories in the short term, but given the letter they (the Conservatives) would be wise not to repeat it."

The Spectator

5 June 2024

Education has all but disappeared from the election debate

Polling commissioned from More in Common by the Sutton Trust, and published last week, demonstrates that the public passionately agrees that access to opportunity is currently unequal. Some 83 per cent say the gap between social classes is either quite big or very big, with 44 per cent believing it is bigger now than 50 years ago. The majority say that children from well-off families get better opportunities in school (62 per cent), in pre-school education (59 per cent) at universities (62 per cent) and in jobs (54 per cent), especially professions such as accountancy, law or medicine (61 per cent).

The Guardian

4 June 2024

Meet 'Whitby woman': She may swing Labour's vote

About 15% of voters are still undecided, according to the research consultancy More in Common. This is not unusual a month before a general election – but what makes it different is the significant proportion who backed the Conservatives in 2019, said the organisation’s UK director, Luke Tryl.

What is even more interesting is the profile of these undecided voters: more likely to be women, owning their own home in towns and suburbs, with an average age of 61, less likely to have a degree, more likely to have voted for Brexit.

ConservativeHome

3 June 2024

To earn our vote, Sunak must embrace meaningful reform on tax, childcare, and nuclear energy

The word of this election is, at best, apathy. When asked to describe how they felt about the election campaign, voters told More in Common it was ‘negative,’ ‘boring,’ ‘predictable’ and ‘uninspired.’ The word cloud this created should send a pretty stark message to those seeking election.

The Independent

3 June 2024

Labour 'set for biggest majority in 23 years', analysis suggests

The analysis has been published by the research company More in Common together with The News Agents podcast, and is based on voting intention data collected between April 9 and May 29 from 15,089 adults in Great Britain.

Luke Tryl, More in Common UK executive director, said: “While many things could change between now and July 4, Labour is on course to win a comfortable majority, with the most Labour gains in a single election since 1945, nearly doubling their seat count compared to 2019."

Huffington Post

3 June 2024

Another Blow For Rishi Sunak As Two Polls Show Tories Are Heading For Election Disaster

Although the More in Common poll was more positive for the Conservatives, it still suggested Labour are heading for a thumping victory.

It put Labour on 382 seats, with the Tories on 180, the SNP on 35 and the Lib Dems on 30.

If replicated on July 4, that would give Labour a majority of 114.

Luke Tryl, executive director of More in Common UK, said: “While many things could change between now and July 4, Labour is on course to win a comfortable majority, with the most Labour gains in a single election since 1945, nearly doubling their seat count compared to 2019.

“The Conservatives on the other hand are forecast to enter opposition holding only marginally more seats than they did after the 1997 landslide, suggesting a steep path to recovery.”