News

The Telegraph

30 May 2024

Whitby Woman: The voter who could save the Tories from electoral wipeout

The key to saving the Tories from a 1997-style Labour landslide at the general election lies in the hands of a group of suburban Brexiteers dubbed “Whitby Woman”, pollsters believe.

These crucial voters, defined as women with an average age of 61 who voted for Boris Johnson in 2019 but are now undecided, are thought to be the main demographic standing between the Conservatives and “disaster territory” on July 4.

Sky News

29 May 2024

Top 1% of UK earners cause 'seven times more transport emissions than average', report finds

The idea of taxing the travel of those who can most afford it is quite popular in the UK and Europe, according to separate polling by thinktank More in Common.

Its April poll found that if green taxes were to be added on flying, the public would want them to start with private jets and first-class flyers.

Labour List

27 May 2024

Brighton Pavilion: As Starmer visits, can Labour win the Greens’ one seat?

Although most MRP models suggest the Greens will hold Brighton Pavilion, albeit with a significantly reduced majority, Ed Hodgson, research manager for More in Common, said: “National polling, even when modelled onto specific seats, doesn’t capture local stories.

“Anti-incumbent mood is high across the country, and it’s very possible that Brighton voters switch their votes to Labour in protest at this election.”

The National

27 May 2024

Scottish Labour hold five-point lead over SNP in More In Common poll

Executive director of More in Common UK Luke Tryl said: “The time for change mood has upended the electoral landscape in Scotland, with Labour currently on course to make major gains at the expense of the SNP.

“While there is no doubt that John Swinney is more popular than his predecessor, the SNP’s brand has been severely damaged by perceived legislative failures, scandals surrounding the former first minister Nicola Sturgeon and the collapse of the Yousaf administration.

The Sun

27 May 2024

Parties must back Ukraine if they want to sway Brits in election, poll reveals

The survey, by the More in Common think-tank, also shows 65 per cent of voters want the Government to keep supporting Ukraine until it has reclaimed all the territories lost.

Eighty-one per cent of Britons fear that a Ukrainian defeat could embolden Vladimir Putin to target other nations.

More in Common director Luke Tryl told The Sun: “Any sign from any of the main parties that their determination to beat Putin is anything less than resolute will mean they find themselves on the wrong side of an electorate that continues to overwhelmingly say that Ukraine must win.”

The Times

27 May 2024

John Swinney admits SNP has ‘ground to cover’ in battle with Labour

However, polls have shown the party, which for years has been the dominant force in Scottish politics, is now trailing behind Labour in the run-up to the July 4 voting day.

Most recently, a poll by More In Common put support for Labour on 35 per cent, five points ahead of the SNP.