News

The Guardian

4 June 2024

Meet 'Whitby woman': She may swing Labour's vote

About 15% of voters are still undecided, according to the research consultancy More in Common. This is not unusual a month before a general election – but what makes it different is the significant proportion who backed the Conservatives in 2019, said the organisation’s UK director, Luke Tryl.

What is even more interesting is the profile of these undecided voters: more likely to be women, owning their own home in towns and suburbs, with an average age of 61, less likely to have a degree, more likely to have voted for Brexit.

ConservativeHome

3 June 2024

To earn our vote, Sunak must embrace meaningful reform on tax, childcare, and nuclear energy

The word of this election is, at best, apathy. When asked to describe how they felt about the election campaign, voters told More in Common it was ‘negative,’ ‘boring,’ ‘predictable’ and ‘uninspired.’ The word cloud this created should send a pretty stark message to those seeking election.

The Independent

3 June 2024

Labour 'set for biggest majority in 23 years', analysis suggests

The analysis has been published by the research company More in Common together with The News Agents podcast, and is based on voting intention data collected between April 9 and May 29 from 15,089 adults in Great Britain.

Luke Tryl, More in Common UK executive director, said: “While many things could change between now and July 4, Labour is on course to win a comfortable majority, with the most Labour gains in a single election since 1945, nearly doubling their seat count compared to 2019."

Huffington Post

3 June 2024

Another Blow For Rishi Sunak As Two Polls Show Tories Are Heading For Election Disaster

Although the More in Common poll was more positive for the Conservatives, it still suggested Labour are heading for a thumping victory.

It put Labour on 382 seats, with the Tories on 180, the SNP on 35 and the Lib Dems on 30.

If replicated on July 4, that would give Labour a majority of 114.

Luke Tryl, executive director of More in Common UK, said: “While many things could change between now and July 4, Labour is on course to win a comfortable majority, with the most Labour gains in a single election since 1945, nearly doubling their seat count compared to 2019.

“The Conservatives on the other hand are forecast to enter opposition holding only marginally more seats than they did after the 1997 landslide, suggesting a steep path to recovery.”

The Daily Mail

3 June 2024

Labour could win the general election with majority of almost TWO HUNDRED seats as new mega-polls reveal the scale of the Tory crisis facing Rishi Sunak ahead of July 4

More in Common's MRP survey of more than 15,000 people suggests that the Conservatives will win just 180 seats, less than half the number Boris Johnson won in 2019.

Labour is predicted to win 382 seats, almost doubling the total achieved by Jeremy Corbyn.

Financial Times

1 June 2024

Whitby Woman: the latest target voter should prepare to be wooed

At each general election, there is a voter elevated above the others. At the 1992 election, it was “Mondeo Man”, an aspirational working-class homeowner, worried about taxes and a key demographic for both Labour and the Conservatives. Come 1997, Tony Blair coveted the vote of “Worcester Woman”, a well-to-do working class mother residing in marginal West Midlands seats. Our research suggests that “Whitby Woman” will play an outsized role in shaping the result when the country goes to the polls this time.