As part of Nesta’s ‘Healthy Life’ mission, More in Common carried out in-depth polling and focus groups across England, Scotland and Wales to uncover what voters truly believe about tackling obesity. Our research equipped Nesta and other partners with clearer, more effective ways to communicate policy, earning greater public confidence. More in Common’s insights provided Nesta with an evidence base to be heard by the government, playing a meaningful role in shaping a government decision that helped change the law.