As part of the launch of Liberals and Democrats for Nature and Climate, More in Common was commissioned to undertake extensive quantitative and qualitative research with Liberal Democrat voters to understand their attitudes on environmental issues and explore the role that environmental campaigning could play for the Liberal Democrats as they aim to retain and grow their support on the back of their historic 2024 General Election result. This research has formed the basis of our new report into the attitudes of Liberal Democrat voters on the environment – Green Foundations: Liberal Democrats and the environment.

This report draws on nationally representative polling of 2,146 Britons, more than 200 of whom voted Lib Dem and further polling of more than 500 Lib Dem voters, creating a cumulative sample of 775 people who voted Liberal Democrat last July. We also held two focus groups in constituencies emblematic of the Liberal Democrats’ voter coalition, digging more deeply into the environmental attitudes of Lib Dem voters in Wokingham (the most affluent constituency in England and an archetypal Blue Wall constituency) and North Cornwall (the third most deprived constituency held by the Liberal Democrats and a constituency symbolic of the party’s traditional heartlands).

The research tested the extent to which Liberal Democrats care about the environment, the issues that are driving their environmental concerns and priorities as well as their perception of the Liberal Democrats’ performance on environmental issues.