We hold conversations with people across the country and carry out in-depth polling to give politicians, policymakers and communicators an honest picture of Britons’ attitudes. Explore our research on the key issues shaping British public opinion, from cost of living and crime to identity, democracy and Britain’s place in the world.
New polling by More in Common continues to find the trend of narrower, though still majority delivering, leads for Labour.
During COP26, More in Common convened six focus groups with participants from across the British Seven segments to find out what the public thought about the big climate issues as world leaders were meeting to discuss.
Over the past year, More in Common and Kantar Public have surveyed over 10,000 people, to try and better understand what the British public thinks about issues of inequality, fairness and the gap between the haves and have nots. This longitudinal lens has allowed us to see the impact of the rising cost of living, from the beginnings of the crisis in Britain last winter to the present day, and how it has imprinted on public attitudes.
New focus group research shows ignoring ‘green pragmatists’ could cost the Conservatives the Blue Wall
Crime has emerged as a key topic in our public opinion research. The following briefing brings together some of More in Common’s initial research on the topic, in advance of a full report, to be published in Autumn 2022.
Throughout the Conservative leadership election, More in Common has been conducting polling and focus group research about what Britons think of the race, what they want the new Prime Minister to focus on when they come into office, and what they think Boris Johnson’s legacy will be when he leaves No. 10
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